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Starz Swot Analysis

1270 Words6 Pages

BRIEF HISTORY OF THE COMPANY
“Starz is a leading integrated global media and entertainment company with operating units that provide premium subscription video programming on domestic U.S. pay television channels (Starz Networks) and global content distribution (Starz Distribution.)”
Starz Networks provides premium subscription video programming. It is important to mention that to date (2015), Starz has about 23.3 MILLION SUBSCRIBERS.
Among the channels that the network owns we find:
• Starz: The flagship channel, original programing and big theatrical releases.
• Starz on demand: An online platform offers subscribers access to content before is has been officially launched.
• Starz play: an online platform that allows cable subscribers …show more content…

Bailey also served as executive producer on a number of projects for Starz’s home entertainment division, Anchor Bay Films. Promoted to VP of production in 2010, Bailey oversaw the production for Starz’s early original series, Crash and Party Down, and later Spartacus. In 2011, Bailey joined the creative team as VP of original programming overseeing Magic City in Miami. She also helped forge partnerships with production entities in New Zealand, Canada, the United Kingdom, and …show more content…

All of these projects have been created by established writers or developed by studios (like Sony, Lionsgate, etc.)
It is crucial to consider the fact that Starz has access to some of the most creative minds in Hollywood, in fact, they are currently developing a series called 1 percent with Oscar Winning Director Alejandro Iñárritu. This means that a many of their decisions are based on their branding and the marketing requirements.
Diversity and scale productions take prime position in their current selection of projects. These are some of the plans for 2015-2016 Season:

COMPETITIVE LANDSCAPE
As one of the premium cable networks, Starz has a direct competition with other networks with a similar nature, as well as with streaming services.

HBO – Home of Game of Thrones this Network is well known for its groundbreaking productions. Currently #1 in amount of premium cable subscribers.

Netflix – The streaming giant is looking for diverse content that can appeal to their subscribers across the globe. Diversity, Uniqueness and Edginess are synonyms of the Netflix.

Showtime – The network is creating new edgier content. Even though their main audience is male 35 and over, they are still a close competitor of

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