State Farm Commercial Analysis
Why State Farm was so successful in using humor: State Farm has been known as one of the best insurance companies in the United States for a while know. To keep ahead of the competition, State Farm has been creating unique, funny advertisements. Each humorous advertisement State Farm creates lures a different type of customer in based on many target audiences the company goes after. Four very well known commercials of State Farm are the use of Saturday Night Live “Coneheads” characters, the “Hoopers”, Jake from State Farm, and the newest one Jake from State Farm “Emoji” edition. When State Farm started to use the Conehead characters in their commercials, the company was targeting older generation customers who grew up watching Saturday Night Live. The Coneheads was a Saturday Night Live part of the show that debuted in 1977. State Farm brilliantly found a way to grab the attention of potential older customer by reconnecting them to something they watched in their past. By bringing make memories of the show, people who watched this State …show more content…
The “Jake from State Farm” was one of the first extremely successful comical commercials an insurance company has ever made. A husband at 3a.m. is talking on the phone to someone about insurance and his wife catches him on the phone. The wife doesn’t believe the husband that he’s talking to a man named “Jake” and thinks the husband is cheating on her. She gets on the phone and asks Jake what he’s wearing and it shows man in the office at 3a.m. and he responds “Ughh khaki’s”. This commercial was one of the most popular commercials of all time based on how an insurance company could somehow sell their product in a funny way and also shows that State Farm works at all the hours of the day to benefit their customers. When you think of insurance it sounds like a very boring and dry subject but this commercial made State Farm not be boring in the viewer
Comparing Kathy Bates, Passionate Kids And The Turbotax Commercial
1270 Words | 6 PagesKathy Bates, creepy kids and the TurboTax commercial Different commercials contain the variety of the content. Making existing, productive as well, as an emotional commercial can cost, up to thousand, million or even billion dollars, especially in a present time. Nowadays, common attributes that the marketing merchandisers are trying to put in the advertisements involves different sorts of humor, fear, joy, fear mainly relying on a subject that needs to be sold or generally promoted at all. Commercials may also appeal to the season or the holiday coming up during that specific period, occurring especially on the Christmas, Halloween or generally in the summer time.
A Rhetorical Analysis Of Super Bowl Baby Legends
464 Words | 2 PagesFrom emotional examples to aesthetically pleasing characters, this commercial really grabs the audience’s attention with babies. The commercial has a great visual of how anybody can be whatever they want to be in this world. The commercial states, “You’re the meaning of life, you are inspiration.” Once people see those babies dressed up as older people it makes people very happy and it doesn’t bore anybody like other commercials. The babies also have very good facial expressions mimicking the super bowl
Rhetorical Analysis Of A Infomercial
424 Words | 2 PagesThe comedy in the infomercial is what made the ad funny and comfortable to watch rather than disgusting and uncomfortable. The ad makers brought a guy dressed as a prince and a unicorn that is popping ice cream to explain to use how the squatty potty benefits the audience and how it is used. They show their audience how squatty potty helps the unicorn poop soft and smooth ice cream instead of rocky road. The humorous in this infomercial made
Weight Watchers Use Of Ethos Pathos Logos
702 Words | 3 PagesWeight Watchers has high credibility. Almost anyone has at least heard of Weight Watchers, making them a notable and somewhat trustworthy brand without knowing much background information on them as a company. People can easily identify what they do as a brand, and therefor simply decipher what the commercials overall meaning is purely by knowing that it is related to Weight Watchers. They don’t exploit their brand name in this commercial, which is a smart move. In the eye of the consumers, too many brands put out poorly made commercials hoping to have a high success rate just because they have their well-known name on it.
Never State Farm Commercial Analysis
628 Words | 3 PagesThe author which was, State Farm insurance, is trying to represent themselves as a true supporter of the American family and the lifestyle that encompasses that image. Logos, or the logic of the commercial, was obvious in the repetitiveness of the word, never. The hidden meaning is the logic that in life there are situations and events that are beyond our control, which we find ourselves thinking will never happen to us. State Farm was stating that they can help protect what one might value with the insurance they provide. When the young couple decides to have children it then leads to buying a new house and car.
Persuasive Essay On Cheerios Commercial
778 Words | 4 PagesThis commercial ties into many aspects of life that we can relate to but its main goal is to sell the product. At the end of the day, the commercial is made to sell its product and it does a great job in this department, they're going for a simple, fast, and easy campaign. You are immersed in how you can immerse their product into your everyday life because it's simple, easy, and quick. Cheerios is puting out an image you can be like with our Cheerios. The product is specifically logical because, for a busy family, you would want something quick and easy.
What Is Geico's Advertising Strategy
1509 Words | 7 PagesIn the “hump day” commercial, walking delightedly through a drab office, a dumb-looking camel keeps asking, “What day is it?” enthusiastically until a poker-faced employee responds, “It is hump day.” In strong contrast with the camel, all other employees are depressed and impatient. The commercial ends with two guys playing guitars. One of them asks, “How happy would someone be by saving hundreds of dollars on their car insurance by switching to Geico?”
Burma Shave Compare And Contrast
527 Words | 3 PagesFrom a historical perspective, each was alike in that they were attempting to catch the attention of consumers in a new, unique and unlikely way. One campaign got that attention with humorous and quirky wording on signs that string along the side of some of the most traveled highways in the Country. The other campaign did so with in your face, and borderline offensive humor via viral video. However, both were using the most captivating channels of their time. In my opinion, each tactic worked for each company.
'A Rhetorical Analysis Of The Snickers'
756 Words | 4 PagesWhen the assistant coach gives him a Snickers to satisfy his hunger he turns into the real coach. This commercial’s entire purpose is to sell Snickers. The commercial also showcases the rhetorical tool of a hyperbole. In this way it automatically makes commercial funny which introduces pathos. The commercial also includes ethos because Robin Williams is in it.
Tubi Super Bowl Rhetorical Analysis
908 Words | 4 PagesAnalysis First draft When producers for commercials are coming up with advertisement ideas they must tap into at least one of the three rhetorical appeals, Pathos, ethos, and logos. Tubi’s Super Bowl commercial caught the internet by storm. Critics were raging about how they played with many people's emotions and created a tremendous spark for their previously lesser-known company. You may be thinking how this could be commercial or catch anyone's attention.
Analysis Of Eat Mor Chikin By Chick Fil A
531 Words | 3 PagesMost notably is the appeal of pathos. If you’re driving by and see this advertisement for the first time on the billboard you most likely at least have a small chuckle. Once you begin to laugh at this you actually find it amusing and your brain will automatically begin to think of good things from eating at Chick Fil A. This ad also successfully uses the appeal of ethos.
Doritos Rhetorical Analysis Essay
1068 Words | 5 PagesIn 1995 with the famous “Change can be exciting” commercial featuring recently defeated US governors Mario Cuomo and Ann Richards. The producers led the viewers to believe they are discussing political
Froot Loops Ad Analysis
450 Words | 2 PagesIn conclusion America or just people in general are attracted to big and bold things. Americans or others just have a tendency to look and also be attracted to bigger and better things. Ads are always trying their best to be eye catching so they aren’t forgettable. This ad is just a normal everyday ad, but to some people it could be fascinating. Overall kids’ will always be amazed by these commercials and when you were a kid you probably were
Milk Advertisement Analysis
926 Words | 4 PagesThe very first advertisements used basic humor, but as the campaign grew, they began partnering with
More about State Farm Commercial Analysis
State Farm Commercial Analysis
1201 Words | 5 PagesComparing Kathy Bates, Passionate Kids And The Turbotax Commercial
1270 Words | 6 PagesA Rhetorical Analysis Of Super Bowl Baby Legends
464 Words | 2 PagesRhetorical Analysis Of A Infomercial
424 Words | 2 PagesWeight Watchers Use Of Ethos Pathos Logos
702 Words | 3 PagesNever State Farm Commercial Analysis
628 Words | 3 PagesPersuasive Essay On Cheerios Commercial
778 Words | 4 PagesWhat Is Geico's Advertising Strategy
1509 Words | 7 PagesBurma Shave Compare And Contrast
527 Words | 3 Pages'A Rhetorical Analysis Of The Snickers'
756 Words | 4 PagesTubi Super Bowl Rhetorical Analysis
908 Words | 4 PagesAnalysis Of Eat Mor Chikin By Chick Fil A
531 Words | 3 PagesDoritos Rhetorical Analysis Essay
1068 Words | 5 PagesFroot Loops Ad Analysis
450 Words | 2 PagesMilk Advertisement Analysis
926 Words | 4 Pages