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Station Master Case Study

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The organisation I have chosen is Station Master. Station Master is a company based in Celbridge Co, Kildare, Ireland. They provide both software and hardware to small supermarkets, petrol stations and convenience stores. Station Master also links to third party peripherals such as Topups, Cigarettes, Chip&Pin and Codax machines which help to keep the Retailer in full control of all of the systems in the shop. The reason I have chosen this organisation is because I work part time in a petrol station and I know both the pros and cons of using the Station Master software. What is big data? Big data is a term used to describe the large volume of data, both structured and unstructured, that inundates an organisation on a day to day basis. The importance of big data does not depend on the volume of data but rather, what data is analysed and what it is used for. When big data in an organisation is combined with analytics it can be used to reduce costs, determine the roots of failures in a short period of time and overall improve the efficiency of said organisation. Big data is …show more content…

This data has the ability to be harnessed and used for business applications. An example of public data would be energy use in homes. Private data regards to information held by private organisations and is not intended for public use. An example of this would be the details of a business transaction. Data exhaust is data that has been collected but has limited or zero use to the original data collector. Community data is unstructured data that is collected and is used to capture social trends e.g. an online review of a product. Self-quantification data refers to data collected by one’s own behaviour and activities. A common example of this is a fitness watch which monitors movement, heart-rate and calories burned by the user. Self-quantification data helps build a bridge between behaviour and

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