Porter's Five Forces Of Ikea

Steinhoff’s European integrated household goods business incorporates the group 's retail businesses in Europe and the Pacific Rim, supported by manufacturing, sourcing and logistics that service the group 's own and external retail customers throughout Europe. The business as a whole is targeted at the value-conscious consumer in the household goods market in the countries where the group operates. This division manages a multi-brand strategy to remain relevant to its local consumers with each of the brands being well established and recognized household names in the country where these businesses operate.

Retail includes the sale of furniture, beds, kitchens, household appliances and electronic products, home ware and decor items.

B.

On one hand, the expansion speed of Hola stores over the country is far beyond the one of Ikea, in terms of density of stores in each city, and in terms of ability to snatch market blind spot. On the other hand, in order to strengthen its core competitive forces against Ikea, Hola carried out a series of changes that include shortening the period of new product updates, accelerating the speed of design creation to support sales during special festivals, and enriching the categories of goods. Last but not least, Hola chose to enter big shopping mall in downtown to benefit from its high visitors flows instead of purchasing a place to build its own stores. Overall, Hola’s fast expansion could attract some Ikea potential customers who are not willing to commute to Ikea which is always located in suburban

IKEA have used unique store to facilitate complementary services by encouraging the visitors to take their time and get comfortable with IKEA home furnishing solution and product is realistic room setting and real life home to sit, lie down, open and close drawers, to compare styles, prices and imagine the possibilities. The goal is that everyone will enjoy their visit to an IKEA store by consuming complementary services as mentioned