Stella Mccartney Research Paper

Part A

Stella Nina McCartney is an English fashion designer. Her father is former Beatles member Sir Paul McCartney and her mother is Linda McCartney, a photographer. Stella has a keen interest in fashion from her childhood, she created her first jacket in 12 years. When she was 15 years old, she was an apprentice of the French fashion master Christian Lacroix, learning design of haute couture, and honing her skills after Edward Sexton in Saville Row which is prestigious in couture in London. Stella studied fashion design at Central Saint Martins College of Art and Design in the early 1990s. She is a lifelong vegetarian in the field of top fashion and she supports PETA, Stella McCartney never use leather or fur in her designs. She would use wool, silk and other non-animal origin leather cloth in her

She became a design director at Chloé in March, in the year of her 25-year-old. At that time, Chloé's situation was not good, many people believe that Chloé recruited Stella was for her identity of celebrity offspring, rather than appreciate her design talents. However, Stella did injected new life into the brand and launched several seasons clothes, made Chloé immediately back to the selling well brands. With her younger design language, successfully Chloé responds to the needs of the younger market.
In April 2001, Stella McCartney left Chloé and got into Gucci Group for the brand expansion. She opened her own fashion house under her name and launched her first collection in Paris. Stella McCartney now operates 17 freestanding stores in locations including Manhattan’s Soho, London’s Mayfair, LA’s West Hollywood, Paris’ Palais Royal, Barcelona's Passeig de Gracia and Milan, and recently opened doors in Rome and Miami. Her collections are now distributed in over 50 countries through 600 wholesale accounts including specialty shops and department