Stenbosch Hospice Case Study

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• Many students opted to donate their clothing after use, but when faced with the opportunity to sell the clothes, they would do so instead.
• The majority woud like to see such a store in a near proximity to their residence and daily route so that they can check in once in a while. Most agreed that this business would need to advertise to attract new customers and to make the idea more interesting. Even though the concept of ‘Shrifting’ is a new idea, the brand will need to continuously market themselves to remain active and an attractive market competitor.

5.1.3 Data collected from the Stellenbosch Hospice

The CEO and a sales assistant of the Stellenbosch Hospice was interviewed (included in Annexure A) to understand the people who purchase
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The main target group comprises of youth and high-end vintage shoppers who continuously seek to find authentic clothing designs and change their personal style to be ‘different’. Another type of customer that the business caters for are university students who have small budgets and always need new clothing options for socials and events. In the current economic conditions and the low value of the South African Rand, the business also targets the average person who has less disposable income and the increasing demand of lower income groups that need cheaper and affordable options for clothing. Stellenbosch has a lot of foreign visitors who is always looking for unique items and they would also be…show more content…

6.1 Costs

Table 7: Possible costs of running the business
Initial costs (stall/on-the-go)
Estimated amount (Rands)
Equipment (shelving, safety cash box, bank card machine, name sign, hangers)
10 000
Stock from hospices, markets, cheaper stores
15 000
Stall rent (on-the-go) 5 000 per month (500-750 per market)
Decorations (wall decor, posters) 1 500
Cleaning supplies 500
Stationary and administration (price tags, pens, cash books,

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