In order to stay alive in the competition, other small fashion apparel merchants converted from product-driven to buyer-driven chains, made collaboration with dealers in diﬀerent markets and started to promote their unique brands. This collaborations help to increase the sales and to low the cost which result in increase the profit margin. Now there are lots of brands are present especially for women clothing which increase the competition and it also facilitate the customers to buy unique and creative designs. To remain in the market it is necessary for the designers to introduce new, unique and creative designs
Polo Ralph Lauren empire was on a small tie collection that he sold to Bloomingdales founded. Helmut Lang decided to open his own clothing store when he was not a shirt that he liked to find. Michael Kors has built a network of customers by selling clothes in a New York fashion house. However, most people are finding that the best foundation for a design career is to get a degree in fine arts in fashion at a prestigious school. In addition to teaching the craft, a good school is also the credibility to add your resume.
Zara basically can quickly transform an ordinary sketch to a product in the store in the matter of two weeks. Zara’s second competitive advantage is the fact that it manufactures and designs the majority of the attires that it sells in its stores. It is extremely rare to find fashion companies that manufacture as well as design their products. Most fashion industries avoid doing both because it is considered as a hard task and also because it takes a lot of time to be able to finish the product. This competitive advantage raise Zara automatically up because the customers realize how much effort Zara puts in order to please them and also to guarantee the best quality of products that they sell to
These are also mentioned in the article also. Even a students in his college life is very much focused on his style and dressing sense. He/ she always wants to try new items of clothing. So in future, there will be a great demand of fashion designers. Income of A Fashion Designer In 2008, the annual salary of a fashion designer was 60,000 rupees per month.
According to Kotler & Armstrong (2014), customer needs is having something that customer need or desire for that customer feel it is necessary for themselves. For example, customer need the clothes to protect from the type of climate or weather, required to cover parts of body and other of social purposes. Wants is customer wishing to have something due to individual purposes or had influenced by others. For an example, customer wants to buy jeans from Uniqlo brand due to follow nowadays trend. Demands is a customer request to buy a product with a specific brand that they willing to pay even though how much expensive that product is.
It changes our desire making us to carve for more possession. Consumerism refers to the actions of the people took to purchase their desired products or services. Consumerism is now moving along our modern life as our desire and needs are always taking over us. Sometimes it might cause us to buy something that we will never even use in our life, why do people still continue spending so much even though they do not need it? The consumer just wanted to be “up-to-date” they want the newest phone and computer technology, they want to follow newest trend of fashion so that they can the same as the other people, the want to be “normal”.
It is crucial that customers are offered other products besides the furniture that they are looking for. This is to maximize the chances that the customer may consider to purchase another product to go with their furniture. IKEA must endeavor to utilize every available floor space is decked with products that will entice the customer to spend more. Management will have to ensure that there is congruence between its sales and logistics team to make this possible. 3.
Such as House of Louis Vuitton, Chanel, Christian Dior, Saint Laurent (Yves Saint Laurent), which hold prestige in the high fashion business. Although the high fashion market has expanded to the middle class as well, many consumers still go for the similar style but the less expensive way to get it to their hands. Many of the young generation want new designs and new clothing, in other words the younger generation of consumers demand for “fast-fashion”. Many of the high fashion brands has shown concern where the younger generations are losing the experience and the understanding of craftsmanship, quality, and luxury. Another concern that they stressed was that the fashion houses may not have a place in the market in the future if this continues.
The estimated hourly work rate is RM 8.60 per hour. For instance, labor cost employees of HerbaLine taken 4 hours in weekdays and taken 3 hours in weekend respectively to provide the treatment. The estimated cost allocation will be RM 301. In addition, the estimated square feet of HerbaLine company is 3000 square feet. The total rental expenses are RM10,000 per month.
Interacting with foreigners can be a nightmare for those who do not speak their language, because of this; people have had the necessity of learning other languages. A good example of this is the requirement of a second language for many private companies that are hiring new staff, and education is giving children new opportunities. Daniel Macas said for “El Mercurio” newspaper that: Nowadays knowing the language is overriding for any activity and that English is basic for everyone and even more for children (El Mercurio newspaper). Also, Cuenca has increased the consumption of products from other countries. For instance, the clothing most people use are from companies like Forever 21, Sarah, American Eagle, Nike, and others; people are buying products that are not made in Ecuador.