Shifting Case Study

• Many students opted to donate their clothing after use, but when faced with the opportunity to sell the clothes, they would do so instead.

• The majority woud like to see such a store in a near proximity to their residence and daily route so that they can check in once in a while. Most agreed that this business would need to advertise to attract new customers and to make the idea more interesting. Even though the concept of ‘Shrifting’ is a new idea, the brand will need to continuously market themselves to remain active and an attractive market competitor.

5.1.3 Data collected from the Stellenbosch Hospice

The CEO and a sales assistant of the Stellenbosch Hospice was interviewed (included in Annexure A) to understand the people who purchase

The main target group comprises of youth and high-end vintage shoppers who continuously seek to find authentic clothing designs and change their personal style to be ‘different’. Another type of customer that the business caters for are university students who have small budgets and always need new clothing options for socials and events. In the current economic conditions and the low value of the South African Rand, the business also targets the average person who has less disposable income and the increasing demand of lower income groups that need cheaper and affordable options for clothing. Stellenbosch has a lot of foreign visitors who is always looking for unique items and they would also be

During initial operations, expenses such as electricity and rent will not need to be considered when a on-the-go/stall format is used which makes it an easier business to establish with less cash flow problems. Even though the initial cost will be lower as a stall operated business, transport costs need to be taken into account which will vary according to fuel prices, distance, how many events, size of vehicle to transport items etc. An exact cost for transport cannot be estimated accurately due to many fluctuations. A sales assistant is an extra expense if the business idea kicks off successfully, however, it will be a good idea to consider another university student to work in the store as they will work for a smaller salary and more for experience. Decorations and presentation of the store or stall will be a sundry expense that needs to be considered wisely to attain the correct retail atmospherics for the business and future