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Stephen J. Dubner's Freakonomics

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In the 2005 non-fiction bestseller Freakonomics, University of Chicago economist Steven Levitt and New York Times journalist Stephen J. Dubner discuss economics in a rather unorthodox manner. Among the several recurring themes in the book is the cum hoc ergo propter hoc – Latin for “with this, therefore because of this” – fallacy, which is the confusion between correlation and causation. Besides the cum hoc fallacy, there are myriad fallacies that contaminate our reasoning that we fall for daily. From your next door neighbor to the most educated scholars in the world, everyone is prone to logical fallacies. This is because they work due to the fact that we are human; specifically, because of their appeal to emotion, their link with human intuition,

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