Steppingtone Theater Case Paper
To: Board of Steppingstone Theatre From: Shiyao Luo Date: 10/19/15 Re: Key Concepts of developing nonprofit revenue that can apply to Steppingstone Theatre 1. Creating external case statement for better communications and understanding between the donors and the theatre • The case statement allow nonprofit organizations address the issue that they concern the most and try to gain the donors’ support based on explaining their solutions of those issues . This will help Steppingstone Theatre to gain more potential donors who may not aware of them before, but after reading the case statement, they will have an idea of what kind of problems that Steppingstone is trying to solve. • When I looked at Steppingstone Theatre’s website, they do have a detailed explanations of the services that they are providing , but they do not point out why there is an urgent need for …show more content…
Thus, sponsorship may help them solve this financial issue for the next fiscal year. RECOMMENDATIONS – FOR ACTION: AT THE NEXT BOARD MEETING ➢ Trying to create both internal case statement and external case statement, and put it on their website, especially for the external case statement, and make it obvious for people who go to their website. Also, print out actual copies of external case statement and put it at their box office in order to let their patrons have the chance to look at it. ➢ Choosing one of their events and trying to make a fund-raising plan ahead of time and putting up a campaign for that event in order to attract more donors. ➢ Finding sponsorships among those companies that have a matched image with the theatre, probably some companies that are concentrated on youth education or
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