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Stereotypes And Arguments For Over-Indexing In Asian

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This target is a mostly urban, multicultural group with 283 over-indexing in Asian. They are very well educated—66.6% graduated college or more. They have higher employment income & household income, giving them a lot of discretionary fund for entertainment. They watch a wide genre of TV shows such as Robot Chicken, Doctor Who, Modern Family, Keeping Up with Kardashians, and Game of Thrones. They have an extreme appetite for content, and almost 400% more likely to have streamed or looked up information on movies, TV shows, or other video content. However, they’re also adapt at utilizing the Internet and apps for their offline experiences as well—shopping, booking restaurants, travel, and etc. As this target isn’t afraid to enjoy themselves

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