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Stereotypes In Advertisements

284 Words2 Pages

In a society consumed by materialism, it is common for many to fall victim to the endless temptations offered by advertising. Advertisers draw upon existing ideologies and stereotypes to sell their products, disregarding impacts these techniques may have on different groups within society. To begin to develop an understanding of the power of advertising, a magazine advertisement targeting younger women has been selected for in depth deconstruction. Within this advertisement for the Royal Albert Miranda Kerr collection, three signifiers were chosen for further investigation. These main signifiers: the written text, the image of Miranda Kerr and the background were analysed in terms of their denotations, connotations and ideologies operating

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