Society skews what society wants to hear. Things can be often mislead, misheard, or misjudged. Through the ages media information has been skewed and deviated from the genre. The text of ‘Cool party mom’ will be used, to show how it was deviated through the following of tone, and euphemism, dysphemism to skew readers perception of informational text for entertainment purposes. Text deviation can be seen from the first form of tone.
Introduction It’s a topic that’s consistently been debated, and we’re left wondering why there continues to be an abundance of over-sexualized, sexist and misogynistic advertisements in magazines, commercials, and even in the hospitality industry. Shallowness and objectification seems to be the antithesis of American culture. A place that consciously promotes sexist and misogynistic advertisements should not be the same place where one can pursue “the American Dream.” We live in an age where shallowness is revered, where beauty is unfortunately skin deep, will we ever truly see what “girls our age” look like? Beauty marks, dimples, stretch marks and all? Question I In today’s culture, I am identified as a millennial of Hispanic decent, as well a full-time student while trying out to figure a purpose of my own despite America’s stereotypical expectations.
These news outlets are making an unambiguous appeal to the voyeuristic audience to boost readership rather than focus on the sport itself. This means that they are regularly breaking the media’s own Journalist’s Code of Ethics. It is commonplace knowledge today that newspaper articles are more often than not presenting women’s sport as more of a histrionic event rather that an event involving skill. In The Daily Telegraph’s Matt Logue’s article, ‘Nutri-Grain Ironwoman Series: Courtney Hancock and Liz Pluimers driven on by rivalry’, the performances of both the women mentioned in the title are overshadowed by juicer story about their supposed rivalry. The title doesn’t mention how well they are doing, only the intense drive through competition.
Jennifer Siebel Newsom’s Miss Representation successfully conveys the dangers that are associated with the demeaning methods the media uses to displace women from inspiring, valued positions and the effects of it on the American female population. The documentary explores the negative portrayal of women in the press and Hollywood, lack of female participation in major fields, and the side effects of the antifeminist movements on impressionable, young girls that have become highly visible through the media. The documentary reports of how even the most casual hints of misogyny distort the public’s values and expectations for women. The targeted audience is everyone because society can only right its wrongs by working and empowering together. However, Miss Representation does emphasize that young women in particular were the most important group of their intended audience.
Advertising is displayed all around the world for everyone to see and it sometimes gives a bad message to the viewers. Advertisements tell us that there is only one dominant way to be feminine and only one dominant way to be masculine and if you do not conform to these gender codes that is not considered normal. Unfortunately, I have caught myself following these gender codes that are shown in advertising, it has affected me with the way I see people and myself. By using a sociological perspective I have started to look into the advertisements that I see and understand how women are portrayed as helpless and weak while men are portrayed as powerful and dominant. I also looked into how advertising supports hegemonic masculinity, which is the idea of masculinity being dominant.
The presence of advertisements in society influence people into buying, supporting, and inclusively stir them to take action towards a certain object or cause. Among many advertisements that exists, the use of logos, ethos, and pathos exists in order to achieve their purpose. In the advertisement that I chose to analyze the use of logos by the creator creates an amazing impact. Facts such as “one out of every three girls will be sexually assaulted” and “1 out of 7 children are abused” obtains the audience’s attention since such facts cause a shock value among majority of the people. With such surprising sentences the designer is seeking for people to take action and this is mostly seen when the last line of the advertisement is “you can’t afford to ignore it.” If the creator would have left out the two lines that use logos the advertisement would not have the same impact because the creator would have no proof to support his claim.
Over the years, this clothing giant has been pretty well known for trying to advertise prints that test the waters of controversial issues. The marketing campaigns that they published seem to always try to attract attention by going beyond the safe boundaries of a conservative print. Sisley’s series of “Fashion Junkie” prints did not help make their brand reputation any better. Instead, as mentioned earlier, this particular print was criticized for the impact that it could have on female youths who have a passion for fashion, and they might get the wrong idea that the fashion industry is linked with such unrespectable behavior under the influence of
Objectification is an idea quite predominant in the feminist movement. It can be roughly defined as the seeing and/or treating of a person, typically female, as an object. Like dismemberment, it’s also frequently found in advertisements. This paper will explore the widespread “acceptance” of objectification and dismemberment in both men and women, and the often barbaric impact it has on todays youth. Dismemberment is a move often pulled in ads sneakily.
As a result, people have created a vicious cycle in which they search, read, believe, and share what they have read, without considering the reliability of the information and news. Technology has influenced communication and journalism; as a result, the media has adopted a business model based on clicks and advertising. The combination of people 's need for information and the greed of news corporations have allowed for the proliferation of “fake news,” a term that has gained importance in the last two years. Fake news is “completely made up, manipulated to resemble credible journalism and attract maximum attention and, with it, advertising revenue” (Hunt, 2016). News has the power to alter people’s perceptions which can impact their decisions related to economy, democratic process, and their lives and jobs.
The company has a history of making shocking or controversial advertisements. Its content discussed social issues like racism or domestic violence. The advertisements which were printed in magazines used manipulation of images as a way of surprise the reader and catch their attention. As in the advertisement discussed above, the text accompanying the image uses wordplay to cause a strong emotional reaction in the customer - Unhate - which has a powerful message. The word hate has negative connotations, but the prefix -'un' inverts the meaning.
The news broadcasted, printed, or diffused about celebrities and their lives and routines attract the attentions audience. In her article, “For the record,” Jenifer Anniston feels offended by the scrutiny and the objectivity of the media that puts the lives of celebrities and young women in danger. The objectification that celebrities are exposed to is dangerous and insane, while the scrutiny of how they look is a bad example for young women. The objectification that women are exposed to is bad, it is important to not to treat women more as objects than human beings. “The way I am portrayed by the media is simply a reflection of how we see and portray women in general, measured against some warped standard of beauty” (Anniston).