Stereotypes In Gatorade's Commercial 'The Only Way Is Through'
Today sports commercials are taking strides to confront and address racism by adopting a more inclusive approach to selecting athletes for their promotions. While this shift is seen as progressive towards equality in sports advertising, it also can cause unintentional harm due to the differing portrayals of male and female black athletes.
The primary message in the Gatorade commercial “The Moment Possibilities Are Born”, is that sports inspire new possibilities. Gatorade's inclusion of black male and female athletes is inspiring as black athletes make up most of the commercial and are all portrayed in powerful lights. Gatorade does not outwardly address racism or inequality but rather puts black and white athletes on the same level in their
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