Stereotypes In Mass Media

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In todays world, mass media plays an important role by distributing information rapidly and entertaining massive audiences. Mass Media contains all sorts of media such as television, radio, books and the internet. However, nowadays the internet is the most evolving channel, while the TV also has some sort of an effect, by producing a certain type of message, the media can have control on people’s attitudes and beliefs. Advertising is a form of communication for marketing which is used to persuade the target audience in order to purchase a certain product, it has become a vital part of our life and can offer information and bring suitability to the consumers. Whenever people are watching the TV, or scrolling on the internet or just driving…show more content…
One of the main types of structures used are stereotypes, showing the views between members of a group about other groups, they can be simply from our own thoughts or from the influence from others such as family, friends or even the media. Due to many generalizations that are formed, stereotypes are usually an incorrect image of reality, often they are represented based on tradition and are resistant to change. Media stereotypes are inventible especially in the advertising and entertainment industries, they act like codes and give the audience an understanding of a group or a certain individual usually dependent on their gender. Stereotypes can be defined as an exaggerated idea about an individual or a group based on their behavior or beliefs; although our world seems to be improving in different ways, its almost impossible to release it from stereotypes. In todays world, the media is so influential that it can create or disrupt an image of an individual and change the opinions of their…show more content…
These roles are inbuilt from a young age and are pushed on to children so that they support the idea. Often boys tend to pick on other boys if they are seen playing with dolls and vice versa if girls want to play with tanks and cars. As children grow up and later hit puberty many factors effect their behaviors towards gender roles, these behaviors are learned at home mainly and later are strengthened by other influences such as friends and school experiences and television. A study of children’s rooms reports that girl’s rooms have more pink, dolls and house play sets while boys have more blue, tools and sports equipment’ and girls are more likely to have chores such as cleaning and doing the laundry, while boys are more likely to have maintenance chores. These types of household chores lead children to link types of work to gender applying gender stereotypes. Children, as they lack maturity, they are more vulnerable of getting influenced by the television. They usually accept everything on television to be ‘real’. Kids often recognize movie characters as superheroes much more than the elder generation does. However; this stage is the role of the parents to educate them that not

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