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Stereotypes In Today's Music

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Drake is one of the most popular rappers in today’s music. He is a global icon in music. Drake has been able to reach a global audience; a thing many rappers cannot do. There are many things that contribute to his ability to gain fans worldwide. One of those reasons is having his own brand: OVO. The brand specializes in making upcoming music artists household names. Another reason is Drake’s sponsorships. He has sponsors with some of the biggest brands in the world. That includes brands such as Sprite and Apple. In addition, Drake’s diversity in his music is a key reason for his global success. By having a variety of styles in his music, Drake is able to appeal to a broader audience. Above all, what separates Drake from other rappers is that …show more content…

He does this in many ways. One way is that he incorporates other kinds of music with his own. For example, Drake using dancehall influences in his song “One Dance”. Dancehall is a genre of Jamaican music. This genre is uncommon in North America. However, Drake has been able to make it more popular in North America. Another thing that makes Drake appealing to a wider audience is that he raps about things more than the typical rapper. Today’s rappers constantly rap about money and drugs. On the other hand, Drake talks about more relatable things. For instance, in his song “You & The 6” Drake talks about how his mother and his city raised him right. In addition, Drake uses dancing in his music videos. For example, in his “Hotline Bling” music video, Drake is frequently seen dancing. The dancing he does in the video is something many people have laughed at. Regardless, Drake is willing to perform entertaining dancing in order to gain more fans. Growing up, Drake’s life was full of advantages and disadvantages. Compared to many of today’s rappers, his life was vastly different. Today’s rappers come from backgrounds of poverty and crime.Whereas Drake grew up in a financially stable household with both of his parents. This is an advantage that Drake had in life. However, it was also a disadvantage at the same time. Plenty of rap fans love rappers that came from a struggling background. As a result, this …show more content…

Some people might say Drake doesn’t have a global audience and he isn’t the most successful rapper. Let’s address the points for this remark. The first point is that Drake wouldn’t exist without his record deal. In this case, Young Money Records. Another point is Drake doesn’t have originality. However, both of these points are invalid. Drake would still be the rapper he is today without his record deal. He’s the music artist, the record deal simply does the marketing. Drake can always find another record company to market his music. Considering originality, no person is truly original. Everyone has taken influences from other products to make their own product. For example, in Unit 13 Sports and Global Capitalism; Japan adopts a baseball league of its own after seeing the American baseball league.
Drake has transcended national borders to achieve his global success. As a result, he’s the most successful rapper of his era. Many things contribute to his success. Such as his album sales, brand, and versatility. It’s safe to assume that Drake has found the blueprint to make music for a global audience. The most frightening thing about Drake is that his global success has only

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