Stereotypes Of The Millennials In The 20th Century

Who are the millennials? The article states “they are born between 1980 and 2000—are both the 20th century’s last generation and its first truly digital one (Donnely, C., & Scaff, R).
The millennials are a much larger demographic than what we know about the prior generation notably called the ‘Babyboomers’. The difference between the two generation is by no means subtle. The latter generations central focus during “the postwar era looked forward to having children because they were confident that the future would be one of comfort and prosperity” (History.Com) so begins the dawn of the middle class and Master card. The Millenials, on the other hand, is a generation whose spending habits are powerful and care less about the purchasing of merchandise they never had. Their purchases are either for a need or for enjoyment and can they spend the least amount of money getting it. Their spending behavior boils down to where they are willing to spend their money and what the experience was like spending money with the retailer dictates their motivation in spending money with the retailer again. To point out additional facts “Millennials in the United States alone, and each year they spend approximately $600 billion.(Donnely, C., & Scaff, R). They are diverse in their backgrounds, ethnically and in their life experiences.

As of 2017, they are between the ages of 17-37. College educated, and many earn income considerably less than baby boomer did at the same age. Their median income is $40k, with millennial women making even less. Millenials share an urban apartment with a roommate, with hopes of landing the job which offers many perks and a work life balance. They tend to socialize in groups and are supportive in activities, less competitive, with an ‘all for one