Steve Jobs And Tim Cook Case Study

1000 Words4 Pages
In applying the motivational theories, there is a differentiating factor between Steve Jobs and Tim Cook. One way the new CEO had been leaving his mark was, when it was reported in the Wall Street Journal that he will be expanding corporate benefits, such as taking time off, having longer vacations, and the freedom to work on personal projects. To appease the higher order needs of employees, Executive staff were given a bonus of 3-5% of their basic salary. Furthermore, incentives such as iPhones and iPads were given to staff, not only so that they feel appreciated, but also to make them realize that they also had a part to play in the finished product and also have a responsibility towards the company’s innovation, so that the public can experience…show more content…
During his era, which was 1997 to 2011, he followed an autocratic leadership, in which, he micro-managed a wide range of business procedures. All decisions went directly through him. However, as Jobs’ hand-picked successor, stepped into shoes, the scenery shifted into another focus. Tim Cook, current CEO, was well-known as an unapproachable character. However, what set him apart so much from Jobs was the way he closely worked with his subordinates and was involved directly in operation processed.
When Tim Cook took Jobs’ place, there were many who did not know how he will proceed with the organization, and then, there were those who were well aware of his ways and were vary of more intense pressure he might put on them. Just like Jobs, Tim Cook also had an autocratic style in his ways. First, he was not an approachable personality. He had the power to strike terror in the hearts of subordinates, but can make them toil extra hours into midnight with a few praising
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He claimed that Foxconn was not a sweatshop. In addition to this, he did praise his largest supplier for having restaurants, movie theatres and swimming pools despite being a factory. A 30% pay rise was given to its assembly line workers, which then led to forced overtime hours. Though Jobs and Cook have repeatedly denied any worker’s abuse, and have tried to cover it up by sending their executives to these factories, which yield little to no results. This is backed strongly by a video footage of Richard Bilton, who underwent a secret operation in the Shanghai factory. Apple continues to be unavailable for

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