Jobs saved the company by executing a turnaround strategy that included: taking a $150 million cash infusion from rival Microsoft in exchange for rights to ship Microsoft Office and Internet Explorer on the Macintosh, turning away from Apple’s failing original vision of a computer-only company and began creating the cornerstone of the turnaround iMacs, iPods, and iPhones, and finally, when conventional wisdom suggested shedding real estate, not acquiring it, Jobs opened Apple Stores putting his products front and center. The History of the Apple Macintosh » Mac History.
This report will seek to discover the main organizational changes that led to such huge upturn for the company and brought it to the position that it is at today. Apple was launched in 1976 by Steve Jobs and Steve Wozniak as a computer manufacturing company. Later, the company had to fire Steve Jobs in 1983 because the directors ousted Steve due to his dominating leadership style. In 1997, when the company was going through heavy losses, it hired back Steve Jobs in an attempt to undo all the losses. Whatever Apple is now can be credited to Steve Job and his leadership style.
Both Steve Jobs and Wozniak made an invention that they sold that could make free long-distance calls, Jobs now realizes that he can make something out of technology and can possibly be able to compete with other big companies. He starts the Apple company in his garage and asks friends and his sister to assemble and pack the computers. He sells the Apple 1, but it was not very successful, so next, Jobs produces a computer named the Lisa, an improved version of the Apple 1. The name was inspired by the name of his daughter which he denied paternity to. Steve visits another company named Xerox and decides it is the future of computing, he then spends one million dollars on a commercial that contributes to the increased exposure of the Macintosh.
Jobs ended up right where he began when Apple purchased NeXT computer for hundreds of millions of dollars. By that time, Apple was almost bankrupt. He was named CEO of Apple after a few months. Through the years, Apple has been a consistent innovator in the digital electronics industry. Jobs’s leadership brought out the iPod music player and launched the iTunes online music store.
He knew that the best engineers were in Apple, therefore he hired them to work for him. He even seek help for his “enemy” but obviously he didn’t want to help Steve Jobs after everything they went through. Pixar November 4, 2015 Steve Jobs acquired a 70% stake in Lucasfilm’s animation division for $10 million and renamed it Pixar. Pixar made three products - hardware, software, and animated shorts. By 1988, Jobs had invested almost $50 million into Pixar when the studio released Tin Toy, which won the 1988 Academy Award for Best Animated Short Film.
“On Sunday, June 29,1975 after rounds of designing, programming, trying, and failing, Wozniak tried typing a few letters on his new keyboard: I was shocked, the letters were displayed on the screen,” (Lusted, p.25). This was a life changing day for the Steves as they made their dreams come true. “In 1976, they formed the company Apple Computers and called their first computer Apple l. Jobs was just 21 years old at the time,” (Nelson, ducksters.com). They chose the name Apple Computers because he admired the apples on the trees at an apple orchard. Many small computer shops began picking up on their advanced computers and bought it from them.
They were at an all time low. Soon after Steve Jobs was appointed CEO once again, Apple started to go up again. Steve Jobs had fresh ideas and brought them to life with his amazing team at the company. His strategy of thinking different is what got them to where they are today. He came in and took out all the obsolete products like the Newton PDA, the complete LaserWriter printer line, and the Apple QuickTake camera.
is the world 's leading technology company whose revenue comes from this. It is the second-largest smartphone manufacturer. It became the first U.S. Company to surpass 700 billion U.S. dollars and became the world 's largest public company in 2014. As a result, Apple Inc. is far ahead in leadership. - Design and technology The reason for Apple Inc. has great brand equity is its design as well as the technology it uses.
The Word Before Atari Most people don't know the reason why Steve Jobs named his company Apple, the reason is because it is the word before Atari in a phone book. Steve Jobs went from dropping out of Reed college in 1974 to starting one of the most valuable companies of the world. Steve jobs Revolutionized technology by creating many unique inventions including the iphone. Steve Jobs can easily be considered a revolutionary inventor due to his invention that about 84% of people carry on a daily basis. Have you ever wondered what type of smartphone is the most popular?