Steve Jobs Rhetorical Analysis

It is undeniable of a major factor of a business success, Marketing. Having a correct marketing strategy will deliver prosperity, stability, and profits to the enterprise. Steve Jobs, the amazing former chief executive of Apple, may have been dead for years but his incredibly visionary is still an inspiration to many generations. The world knows Mr.Jobs as the creative genius who has changed the world’s perspective in technology into magic. So what makes him great? As state by Guy Kawasaki, "Steve was the greatest marketer ever."

“To me, marketing is about values.” – Steve Jobs.

This is the first thing he said in this video. We have known the fundamental purpose of marketing is creating value for the customers and in return, we benefiting from them. To do so, Mr.Jobs remarked, firms need to figure out what they do and be extremely clear on what they want customers to know about them. In the video, Mr.Jobs was also pointing out how it is important for a company to understand the profound function of marketing slogans are more crucial than proving its product is better than the other firms. I don’t think I have ever heard Mr.Jobs babble on the features of Apple’s products. Rather, he spoke in that regard how those can make life easier. This is what Steve Jobs believe in marketing was about, not features, not

It concentrates on creating sensations, conveying feelings and value for the customers. The best example of all, one of the greatest marketings that the world has even seen, Nike. Nike’s advertises never talk about their products instead they honor great athletes, inspires everyone to be who they are or who they want to be. Nike represents the passion, the crossing limits and the honor. When you think about Nike, you never think of a company that sells shoes, in fact, they do sell a commodity, you think about the whole experience and accomplishing your