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Steve Madden Informative Speech

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Speech Outline Name: Natalie E. Gonzales Topic: Steve Madden Introduction Attention getter: Good-morning! How many of you know who Steve Madden actually is? Or what he does? Statement of significance: Well, today I hope to inform you all a little more about Steve Madden and his successes. Credibility: In order to inform you about Steve Madden, I have researched not only about Steve Madden the company, but also a little about Steve Madden himself. I also, want to inform about him and his business because I love all of his creations. Preview: This morning I plan to educate you on Steve Madden by telling you a little about his life, giving you details on his store, and sharing somethings with you that maybe you didn’t know about …show more content…

Steve Madden is known as a publicly traded footwear company based in Long Island City, New York. It was founded in 1990. 2. It began with only an $1,100 investment that started by Steve selling shoes out of his trunk and now has developed into one of the most ionic brands in the world. 3. The first shoe that Steve designed was called the “Marilyn”, it was a western clog with a thick sole. It was sold out of the trunk of his truck. Here’s a picture of it. 4. It was originally operated only in the shoe industry, but now has successfully expanded into apparel and other accessories such as dresses, handbags, belts, sun wear, cold weather, outerwear and hosiery, Steve Madden is always looking toward to the future. B. Time served 1. Steve Madden went to jail in 2002 after being accused of money laundering, stock manipulation, and securities fraud through his friend’s company, Stratton Oakmont. He completed 31 months of a 41-month sentence, after which he spent time in a New York City halfway house and two months under house arrest. Transition: On another note… III. Steve’s Main Goals A. Target Market 1. According to Reuters, an online company profiler Steve Madden’s targeted market is women between the ages 18-35, Men between the ages 18-45 and young girls between the ages

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