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Stewart Brand Printed Whole Earth Catalog

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Historically, the natural food industry has evolved throughout the years. It has gained its popularity since consumers become more aware of what they are consuming. In 1953, Natural Food Associates was established in Atlanta and Texas to unite consumers and suppliers of organic foods. Rachel Carson published a book after her extensive research study, called Silent Springs in 1962 which raised awareness on the detrimental effects of pesticides particularly on the birds as well as the environment. This led to extreme oppositions from chemical companies. At the same time, it stirred up such controversy that brought about the ban on DDT for agricultural purposes and inspired the formation of the United States Environmental Protection Agency. By 1968, Stewart Brand printed Whole Earth Catalog by developing a network for buyers and sellers who may want to be involve with environmental sustainability.

Frontier Natural Products Co-op of Iowa started its two-person operation (1976); followed by Coleman Natural Meat (1979) which received the initial USDA stamped of approval to have the label “natural” on it; Whole Foods Market opened its first store (1980); Frontier Natural Products …show more content…

This was a direct result of the climbing revenue sales exceeding $1 billion annually. Frontier Natural Products Co-op launches 100% organic gourmet coffee beans (1991); followed by the first organic beer in the United States was introduced along with herbal extracts. Simply Organic had emerged to be the fastest brand in natural seasoning in 2002. Whole Foods had 275 stores and had dominated the natural food industry by 2008 with record breaking revenues exceeding $7.9 billion (Natural Products,

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