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Sticky Socks Advertising Analysis

310 Words2 Pages

The message of our project is to buy Sticky Socks instead of ordinary socks. The ad focuses on the ups of the Sticky Socks and the downs of the ordinary socks. Many different techniques are used in the making of this commercial. Our main advertising techniques was Name calling or appeal to guilt because we kept going back to the ordinary socks vs the Sticky Socks. We also used testimonial, Partial Truth, and Card Stacking to persuade our viewers.

Our film techniques are used very carefully in the commercial. Our camera angles were usually eye level so people could relate to our situation. The camera shots were always long so you can see the difference between the socks on the slick hardwood surfaces. The lighting was dark when we were talking

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