ipl-logo

Still Killing USftly By Jean Kilbourne Summary

1656 Words7 Pages

The average American will spend around a year and a half of their lives watching television commercials (Kilbourne 395). Presently advertisements are controlling our everyday lives. In Jean Kilbourne’s article: “Still Killing Us Softly: Advertising and the Obsession with Thinness”, she discusses how advertisements are negatively portraying women. This negative portrayal leads to self-hatred and a negative self-image for women. A major point of this is the ideal of excessive thinness for women, which the advertising industry is dominantly influencing how women need to meet this standard. Kilbourne argues that advertising and the media cause women to believe this is the only standard and we must meet it. A recent advertisement in Glamour magazine for Kashi cereal “GoLEAN Crunch”, is a great example of how a woman is represented and materialized in today’s society. This advertisement supports and contradicts Kilbourne’s argument that advertisers depict women as powerless, in-shape and perfectly beautified to …show more content…

This advertisement shows a beautiful model seductively leaning on a couch bed gracefully holding onto an enormous Juicy Couture perfume bottle. The model is wearing a short pink dress and has light pink painted fingernails. The model appears to be an excellent portrayal of thinness as seen by her slim figure. Surrounding the model is a white couch with gold sparkles and flakes tossed all over. The perfume bottle is made of glass, has a large pink bow tied around the neck and the name and art on the bottle are in pure gold. An interesting feature of the bottle is that it refracts a hint of pink. The advertisements slogan: VIVA LA JUICY, is written in bold blocky font and the color of the text is in hot pink. The gold on the perfume bottle and gold flakes placed all over the couch add emphasis to the luxury of the

Show More
Related

  • Still Killing USftly By Jean Kilbourne Summary

    1610 Words  | 7 Pages

    This advertisement shows a beautiful model seductively leaning on a couch bed gracefully holding onto an enormous Juicy Couture perfume bottle. The model is wearing a short pink dress and has light pink painted fingernails. The model appears to be an excellent portrayal of thinness as seen by her slim figure. Surrounding the model is a white couch with gold sparkles and flakes tossed all over. The glass perfume bottle, has a large pink bow tied around the neck and the name and art on the bottle are in pure gold.

    Read More

  • Old Spice Rhetorical Analysis

    1033 Words  | 5 Pages

    By using humor, hyperbole, repetition, and visual imagery, the ad creates a strong emotional connection with the audience, making it more likely that they will remember and consider the product when making purchasing decisions. The advertisement effectively promotes Old Spice as the only choice when it comes to choosing a desirable and masculine scent. Finally, it is worth noting that the Old Spice ad is also effective because it is targeted specifically at men. The ad speaks directly to men's desires for masculinity, confidence, and desirability, and this targeted approach helps to make the ad more compelling and persuasive. By understanding the specific desires and needs of its audience, the ad is able to create a message that resonates with its viewers on a deeper

    Read More

  • Coach Ad Analysis Essay

    680 Words  | 3 Pages

    The coach ad has a combination of physical features: lighting, text, and camera angle to provoke an emotional appeal that can be received by indulging with the perfume, gathering a sensation of love and peace, triggering the audience to buy this product. This coach as is in an Instyle magazine, which issues every month. Inside of the magazine, you will see many ads dealing with clothes, cleaning supplies, beauty, and jewelry, which leave you to the conclusion that the audience of this ad is for women of all ages. The ads surrounded by the coach ad consist of women with a city setting in the background also.

    Read More

  • Covergirl Advertisement Analysis

    277 Words  | 2 Pages

    It then switches over to a picture of the foundation makeup and states on screen, “New natureluxe silk foundation.” I found the Covergirl commercial to be the perfect opportunity to write about. The speaker can clearly be identified as Taylor Swift. The claim in Covergirl advertisement

    Read More

  • Pretty Woman Advert Analysis Essay

    798 Words  | 4 Pages

    In a world where males dominate the business industry, females have the chance to shine in their relationship. Vera Wang's 2011 perfume advertisement shows an adaptation of a love story based on Shakespeare's Romeo and Juliet. Not only that, if one has seen the movie Pretty Woman, this scene might look a little familiar with the ending scene on the fire escape with her amorous fantasy coming to fruition. It has a fresh, modern twist to it, making it easier for viewers to relate to the topic of love. This ad stars Leighton Meester from Gossip Girl and model Tommy Dunn.

    Read More

  • Jean Kilbourne Still Killing USftly Analysis

    1624 Words  | 7 Pages

    This negative portrayal leads to self-hatred and a negative self-image for women. A major point of this is the idea of excessive thinness for women, which the advertising industry is dominantly influencing how women need to meet this standard. Kilbourne argues that advertising and the media cause women to believe this is the only standard and we must meet it. A recent advertisement in Glamour magazine for Kashi cereal “GoLEAN Crunch”, is a great example of how women are represented and materialized in today’s society. This advertisement supports and contradicts Kilbourne’s argument that advertisers depict women as powerless, in-shape and perfectly beautified to meet the standard created by the media.

    Read More

  • Unit 30 M2

    882 Words  | 4 Pages

    Using a famous model in their advert tells us that L’Oreal Paris has confidence in the product because a celebrity with high standards uses it. This shows us that L’Oreal Paris doesn’t mess around and take themselves and their work seriously. The advert is aimed towards aspirers as they seek status. Aspires are usually teens and young adults, often between the age group 16-24.

    Read More

  • Analyzing The Advertisement Of Covergirl

    451 Words  | 2 Pages

    Queen Latifah is written in small blue letters underneath in the right hand corner. The photo is taken from her head to her shoulders, just enough for the viewers to focus on the CoverGirl’s products, which are foundations and powders in this specific advertisement. She is wearing a one-shoulder blouse that blends in with the background. The advertisement’s

    Read More

  • Barbie Dystopianis Duhamel Analysis

    805 Words  | 4 Pages

    This constant fixation on physical perfection has created unreasonable beauty standards for women, ones we cannot possibly achieve on our own. Such standards permeate all forms of popular media, particularly fashion magazines and advertisements. Women are bombarded with the notion that we must be thin in order to be desirable. These images project an

    Read More

  • Hegemonic Masculinity In Advertising

    1304 Words  | 6 Pages

    Countless advertisements feature thin, beautiful women as either over-sexualized objects, or as subordinates to their male counterparts. The mold created by society and advertisers for women to fit into is not entirely attainable. More often than not, models are Photoshopped and altered to the point that they don’t even resemble themselves. W. Charisse Goodman suggests, “The mass media do not

    Read More

  • Eating Disorders Argumentative Essay

    1525 Words  | 7 Pages

    From an early age, we are exposed to the western culture of the “thin-ideal” and that looks matter (Shapiro 9). Images on modern television spend countless hours telling us to lose weight, be thin and beautiful. Often, television portrays the thin women as successful and powerful whereas the overweight characters are portrayed as “lazy” and the one with no friends (“The Media”). Furthermore, most images we see on the media are heavily edited and airbrushed

    Read More

  • History Of False Advertising

    1525 Words  | 7 Pages

    For almost a century, advertisers have appealed to and or contributed to women's insecurities in hopes of being able to sell them the product. An example of this is in 2009, an Olay ad for its ‘Definity Eye Cream’ showed a former model who was 62 years old, looking wrinkle-free and a whole lot younger than her age after using this Olay beauty product. Turns out the ads were retouched. Digitally altered spots were made in the ad, creating not only a bad misrepresentation of Olay products, but the ad's potentially gave a negative impact on people's body images(Sweney).

    Read More

  • Essay On Slimming Advertisements

    1023 Words  | 5 Pages

    This essay argued that slimming advertisement should be banned. In order to explore these issues, this essay will first criticize slimming advertisements creating adverse effect on customer physical health, followed by the promotion of gender inequality, and harmful effect on mental health will also be discussed. First of all, the exaggeration effect mentioned in the slimming advertisement will attract the customer but also has a negative impact on the customer’s physical health. As long as the ads hide the potential dangers of products, especially teenage girls rarely premeditated before using them, some health

    Read More

  • Old Spice Commercial Analysis: The Man Your Man Could Smell Like

    1128 Words  | 5 Pages

    By saying things such as, “…if he stopped using lady scented body wash…” or “Anything is possible when your man smells like Old Spice and not like a lady.” As if there is something wrong with a man smelling like a woman; but what do woman smell like? Finally, the commercial uses imagers such as the Old Spice appearing from a hand full of diamonds to appeal to pathos and to make the audience associate Old Spice with luxury. This commercial does not appeal to logos as much as it does to pathos and ethos.

    Read More

  • Semiotic Analysis Of A Dove Advert

    1904 Words  | 8 Pages

    This advert re-enforces hegemonic views of gender and the female image. The body shape of the women changes. The first woman is a woman who doesn’t fit the hegemonic, cultural stereotype of beauty. She is slightly heavier-set than the next two women. Dove states that their product will make women look more beautiful, the before product is less ‘skinny’ than the later products.

    Read More

More about Still Killing USftly By Jean Kilbourne Summary

Open Document