Stotyping Content Model And Asian American Stereotypes
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Stereotype Content Model and Asian American Stereotypes
The original Stereotype Content Model (SCM) extends existing social psychological theories of stereotype to consider out-groups’ additional information on key dimensions of nationality, race/ethnicity, and socioeconomic status that leads to differential evaluation of immigrant groups. Immigrant stereotypes have two-dimensional stereotypes of competence and morality (warmth/cold). These stereotypes of the same group work in a variety of intergroup perception and may fluctuate in uniformity over time.
SCM has two key components: the cross-dimensional ambivalence and the reflection of societal power in stereotype contents. Ambivalence stereotypes are characterized by their inconsistency between the competence and warmth dimensions, such as when a high-status group is perceived to be respected for its high-competency but disliked for being not warm. Ambivalence stereotypes are different from uniform antipathy in most prejudice and are reflected in racial attitudes, gender beliefs, and ageist perceptions. On the other hand, social structural hypothesis of SCM posits that the competence assessment is positively associated with a group’s perceived social status and power, often characterized by their occupational prestige and economic success, whereas the warmth assessment is negatively reflects the competition a group poses to the in-group.
Using a questionnaire survey asking respondents to rate perceived competence and