Strategic Analysis Of Pepsi (Pakistan

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PEPSICO (Pakistan) Business Policy Final Term Project Submitted to: Professor Fareedy Date: 29/06/2015 Submitted by: Zain Anjum 13P01410 MBA II SEC A LAHORE SCHOOL OF ECONOMICS ACKNOWLEDGEMENT Thanks to my respected professors, parents and friends who always supported me throughout tough times. Special thanks to my Business Policy professor, Fareed Fareedy for everything. He motivated and guided me. Special mention to the TA Business Policy, Ms Haadiah. I would also like to thank the employees at Pepsi who gave me the required information. Table of Contents EXECUTIVE SUMMARY 5 INTRODUCTION 6 History 5 Divisional Structure of the company: 9 MISSION STATEMENT 9 VISION STATEMENT 10 PEPSICO BOARD OF DIRECTORS (BOD) 10 PEPSI PAKISTAN 11…show more content…
¨ Entertainment – Games with free T-shirts, Pepsi points under the cap etc. SWOT Analysis • Strength: Company Image/brand equity: Pepsi has a reputable image all over the world, IT has a brand name that holds its prestige in the all over market .This image and brand equity give Pepsi an edge over its competitors Strong and vast distribution network: The vast distribution network of Pepsi is another strength .the improvement in packaging and the commencement of plastic shells has given Pepsi a favorable response from distributors and dealers, company makes sure its availability to make its product available to the distributors and its regular supply Strong brand portfolio: Pepsi owns 80% of the top snack brand. And have a diversified product line consisting of Pepsi beverages and Pepsi foods Market Share Pepsi has a high market share among its competitors it has 60% share in Pakistan market that makes it far step head from its competitors Promotion& Sponsorships: Pepsi is always been different in its promotional campaigns .its campaigns are related to sports mainly cricket. They use celebrities in their advertising campaign like Imran Khan, Wasim Akram, Waqar Younas etc. Also sponsor social activities programs like music…show more content…
Therefore the promotional strategies must cover the rural people Population Distribution Population distribution means how much population lives in urban areas and rural areas. In Pakistan 35 % population resides in urban areas and 65% population lives in rural areas. PepsiCo is focusing on urban areas as people there are more inclined towards such beverage while people in rural areas are more inclined drinking Lassi and Desi drinks. Economic Factors: There are economic factors that Pepsi needs to consider upon that are: Income and Income per Capita If the income level or per capita income of the people increases, it will have a positive effect on the consumption of Pepsi. Consumption

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