Strategic Management Case Analysis: Berjaya Food Berhad

Strategic Management Case Analysis : Berjaya Food Berhad
1) INTRODUCTION TO BERJAYA FOOD BERHAD
1.1) Incorporation of Berjaya Food Berhad
Berjaya Food Berhad is actually a part of the Berjaya Corporation Berhad or BCorp group companies. BCorp was first converted from Berjaya Indutrial Berhad by Tan Sri Dato’ Seri Vincent Tan Chee Yioun dated back to 1984 when he came to possess a major controlling stake in Berjaya Industrial Berhad from the original founders, Broken Hill Proprietary Limited, Australia and National Iron & Steel Mills, Singapore. The transfer of shares have opened an opportunity for the business to redirect its direction and growth opportunity. BCorp then further its dynamic growth of a diversified conglomerate. (berjaya.com)

People are more prone to spend money in coffee and snack shops when they have the money. With the improvement of Malaysian economy, increase of disposable income will be expected and consumers will deem they have enough to start loosen their budgets. This will resulted in increasing market revenue.
• Health awareness
Increasing number of Malaysian consumers are becoming more health concious. They are starting to monitor their food intake especially with the help of technology by using applications. Currently, more and more companies develop and produce food that re designed to target health conscious consumers. This move effectively increase the menu offerings in the Malaysian healthy food industry which can varied for example products that are low salt, fat and artificial additives content. Marketing and advertising strategies came into place to make these factors as a pulling factor in increasing the

 Threats
 Increasing competition
With the expanding economy and moderate barriers to entry in Malaysia, BFood is facing incrasing competition within the industry. Without maintaing and consistent innovation of the brands under its flagship, BFood could lose its competitive advantage.
 Customers’ Preferences and Lifestyles
This is a constant threat in all organisations save for monopoly as customers could shift their preferred brands and make BFood loosing its customers.
3.3) Key Strategies
3.4) Financial Performance Analysis
Referring to Appendix 1,

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