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Strategic Management In Pharmaceutical Industries

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Strategic management is an ongoing process in pharmaceutical industries. It is defined as the process by which managers make a choice to set strategies for the organization that will enable it to achieve better performance. It is a continuous process that appraises the pharmaceutical industries in which organization is involved; appraises its competitors and fixes the goals to meet all the present and future competitors and then re-evaluate each strategy. Strategic managers must not only recognize the present state of the environment and their industry but also be able to predict its future positions. As we know that the pharmaceutical industry is today still one of the most innovative high tech industries, we can say that it has been adapting …show more content…

Distributors provides a sales and marketing service that enables other companies to sell to customers they could not reach with their own resoources. Distributors can act on behalf of of a number of companies or operate as franchised outlets for a single company. Distributors may develop thier own marketing strategy or operate a cooperative strategy with their channel partners. Competitors and changing market conditions are among the external forces of changes. A distributors planning for industry-leading growth and long-term sucess must actively plan course corrections to the relationship it has with each suppliers on the line card. Distributors that strive to improve their strategic vlaue to key suppliers outperform their competition over the …show more content…

We may expect the formation of even bigger pharamceutical concens in all three sectors of the pharamceutical industry. Besides, further lack of new products are expected with highly incresed competitivenes and a furious fight for market shares and global customers loyalty. Nowadays, global competition is mostly based on knowledge, technology and the ability to serve customers fast and repeatedly. Customers and markets are the msot competitional factors among companies and countries. The most active subjects of the globalization process are multinational companies. Thus, it is the core in the process of globalization to be fast, to be market oriented, to have customers, to be innovative, to build knowledge, to learn fast and to have proper

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