History of establishment of one of the leading companies of the 99s is quite interesting. Nokia's history starts back to 1865. In 1865 Fredrik Idestam mining engineer made the first wood pulp mill in southwestern Finland. Many years later he made the other mill on the banks of the river Nokianvitra, which inspired him to name his company Nokia Ab. This happened in 1871.
Nokia Nokia Corporation is a Finnish company founded in 1865 that was started in the paper-manufacturing company. The company was seeking the transformation of the company through the merger with Finnish cable company and rubber firm. In 1992, Nokia produced the first commercially available mobile phone called Nokia 1011 and turn out to be the best-selling mobile phone
By 1998 Nokia was the market leader in mobile phones a position which it enjoyed for a decade. Then in 2006 Nokia acquired mapping software company to strengthen its location services. In 2007 it combined its telecom infrastructure with those of Siemens to form a joint venture named Nokia Siemens Networks, which then became the leading telecom infrastructure provider with a focus on offering innovative mobile broad band technology. Nokia joined hands with Microsoft to strengthen its smartphones market, but then acquired by Microsoft completely in 2013. In 2013 Nokia saw an organizational restructuring, with new strategy and vision, building on its three strong businesses: Nokia networks, HERE, and Nokia Technologies.
2 However, the year 1988 was according to Häikiö (2001) “annus horribilis” as Nokia-Mobira Oy was in its deepest crises. Palmu-Joroinen who joined the company that year, stressed that these problems and solutions paved the way for Nokia’s latter successes (Palmu-Joroinen 2010). In 1989 the first legal process concerning nine patents were raised in the US by Motorola. This process was settled the same year and Nokia paid Motorola some 20 million dollars, and an important lesson was learnt on how important it is to pay attention to the IPRs when you are among the market leaders (Palmu-Joroinen 2010). In year 1989 Motorola was the market leader with a 20% market share at the same time Nokia’s market share was only 12 % and dropped to 10% in year 1990 (Häikiö
Nokia used to be the leader in the mobile phone industry, they were well-known by their mobile phones and portable devices. However, Nokia failed to capture the demand of the clients and also failed to follow the trend in this industry. Nokia is now struggling in order to survive in this fast growing and competitive industry. This report would study about the case “Alarm ringing: Nokia in 2010”. We will understand and analyze the situation and difficulties of Nokia having now and give some recommendations.
CONCEPT 3: THE RELEVANCE OF STRATEGIC PLANNING IN NURSING PRACTICE This concept is taken from Block 2, Module 3 which is entitled as ‘Elements and Process of Administration-1’. Strategy can be defined as plan of action designed to accomplish or fulfill a certain task. Planning is the act of making course of action or formulating plans. Margaret Rouse defined Strategic planning as a review and planning process that is undertaken to make thoughtful decisions about an organization’s future in order to ensure its success. 3.1 Personal context Strategic planning is an important planning process that is of great help to the organization.
Dominate the world for decades of Nokia, unable to get up after a fall. People can be summed it all sorts of errors in marketing, but its core competitiveness -- mobile phone technology, no one can deny the ability of Nokia. Nokia lack the ability which change technology into business, and this ability has not formed because Nokia’s ingrained conservative. Nokia executives believe that their responsibility is to improve their core competitiveness -- mobile phone technology. The Nokia senior executive Risku executives cited an example:” in the map business after the acquisition of Navteq, Nokia spend huge amounts of money; do not move in half year.
For example, the Nokia N-series is for the segment of students and teenagers. Nokia competes with blackberry through their E-series which offers a range of business phones, targeting the segment of corporate professionals. On the other hand Nokia also provides a range of premium and luxury phones by the name of “Vertu”, which targets the higher social class segment in the market. Positioning: Positioning is the image that a consumer perceives about the product (Dibb et. al.
Strategic management as a term and concept is not new. The term was first used in the 1970s, and it meant that a staff of strategic planners more or less thought up strategic programs and then tried to sell them to decision makers. In the 1990s, the view of strategic planning and strategic management is much different. Goodstein, Nolan, and Pfeiffer’s definition of strategic planning takes us away from the notion that strategic planning is a staff job and focuses us more on a process that requires the senior leaders of an organization to set its strategic direction. It is defined as the process by which the guiding members of an organization envision its future and develop the necessary procedures and operations to achieve that future .
Strategy of Microsoft and Nokia Both Microsoft and Nokia have mentioned the acquisition in the 2013 annual report. Both companies have outlined a clear strategy that will connect the two businesses together. For Microsoft, the leadership team has highlighted three aspects for enhancement in 2014. First of all, Microsoft has designed a new organizational structure that was introduced in June 2013. The changes are small but were considered very effective.