1. General business strategy 1.1. General business philosophy Samsung work with the aim of developing innovative technologies and provide people with efficient processes so that regularly new markets are created and they continue to rule the digital work. They follow five core values including: • People: Samsung gives all the resources and opportunities their people need to give their best. • Excellence: Samsung makes sure to provide their customers with excellent products and services.
An effective organization achieves what it intended to produce. One of the major strengths of IBM is organization effectiveness. IBM describes organization effectiveness as the ability to achieve goals in terms of quality, production, and efficiency. The main goal of IBM is to remain relevant in the market and be the best in what it focuses on achieving. The company was established on the foundations of change and this can be seen in the way the company has evolved and changed to adapt to market changes (Noe, 2016).
This focus is important in growing the company and staying competitive in the market. The company’s effort on managing human resources when using subsidiary companies and maintaining their core values and goals. As stated in ICMR case study “HRM is a strategic function concerned with recruitment, training and development, performance appraisal, communication and labor relations. HR policies guide the various functions of HRM. The need for a particular type of HRM is determined by the need for standardization or adaptation” (ICMR center for management research, 2011).
2. Introduction Change is the key to success. There are many different types of change and different approaches to managing change. Change help to secure the future of a company so that they can remain competitive and continue to grow. Factors that are necessary for change to happen in an organization are identified into people, market, technology, communication and competition.
Brand positioning is “act of designing a company’s offer and image so that it occupies a distinct and valued place in the target customers’ mind” (Keller, 2008). According to Keller brand positioning elucidate what the brand is about and what distinguishes it from the competitor’s brand. The goal of positioning is to make your customers understand why they should buy and use your brand. Start developing your brand’s position by defining the target market you are pursuing, the business your company is in or the industry it competes in, and by stating the key point of difference and key benefits of your brand in the market. Scott M Davis in his book “Brand Asset Management” describes the model of “Brand Value Pyramid” and it illustrates the
Similarly, it is also essential to assess the feasibility of the constructed business strategy to determine whether it can be implemented to new product concept development successfully or not. It depicts that for Marks and Spencer the proposed business strategies in reference to new product development must be scaled. This process is started while idea generation and financial planning as well as continue to the process of implementation. Here there are number of aspects that are necessary to take in consideration such as company should make sure can the developed business strategy be funded, organisation have the capability to meet the required level of performance in terms of products quality, store services and other. At the same time, it is also essential for Marks and Spencer to determine the marketing and management capabilities needed to maintain the achieved market and competitive position.
Data grant us the opportunity to plan ahead future behavior of the market which is crucial to create strong customer lifetime value models as well as achieve marketing effectiveness. In addition, Digital Marketing provides valuable sources of data and customer insights that can be used in real time. Technology We believe that technology is a trigger rather than a solution. It is a tool that will allow us to enhance our activities in the department. We must be however comfortable and up to date while using technology to extract their full potential.
The normative commitment proposed by the Allen and Mayer's model will be used to measure organizational commitment. This study will do in the quantitative method and using the SPSS analysis software to analyse the data. 1.8 Significant of study From this study can understanding the changes in organizational culture and affect the commitment of employees. Organizational culture is a significant effect on how employees view commitment, and how values and philosophy guide the employees’ performance in the organization. However, the employee commitment is important to ensure the successful implementation of the organizational plans and policies.
The line manager or any individual in a leadership role face the challenge of earning the trust and building a solid work relationship with its employees. Therefore, it is the human resource department’ responsibility to introduce workplace laws and policies as it relates to ethical stewardship. The human resource department have a greater role in contributing to the success of an organization’s performance. On account of, understanding strategic human resource management role provides a vital concept of the ethical duties implemented by the human resource professionals. As a result, this process adds value by connecting the right people with the right strategy which in turn increases job performance.
Leadership in organizations is an issue of vital importance and is a determining factor for the proper functioning and performance of the company. It is important to know that leadership manages the success of the business and personal goals and it helps the company to grow internally and externally. Understanding leadership in organizations means to change the ideals and create new activities that will contribute to the fulfillment of the goals. Trust Some challenges that leaders face today is to be able to win and provide an atmosphere of trust among its member. Trust is fundamental in leadership.