Strategic Marketing Assessment

1.1.Assessment of the role of strategic marketing in an organisation.

As a core element of corporate strategy, strategic marketing is an integral part of the strategic planning process which is conducted on three interdependent decision levels of an organisation: the corporate level , business unit level and the functional level. It is the lifeblood of any organisation thus the absence or the lack of a well-developed one can leave an organisation vulnerable of threats within its competitive environment, treats of new entrants with better products or services, value proposition and threat of substitutes.

A marketing strategy clearly explains how an organisation reaches its predetermined objectives. It’s a comprehensive plan formulated particularly

Inability to create customer retention and to trigger satisfaction is an organisation weakness, Indeed, an organisation that is not profitable ultimately runs out of business soon or later. To put it simple a company loses its competitive edge without an established adaptable marketing strategy. It is then safe to say that a success in any sort of business dwells in perfecting the strategic marketing planning since it brings the vision of the organisation to life. But when a weakness meets external environment threats the company is at its most vulnerable stage. Consequently strategic marketing will help the organisation solidify its place in the overall competitive business environment by creating a system ( marketing plan, promotional mix) or a strategy that acquires Customers. All marketing notions are centred around the all mighty customer and its relationship with the organisation or the business. The goal here is customer value and loyalty that will inevitably lead to profitability in the long

This, in turn, defines the experience this company wants its customers and partners to have when they interact with it.

Conducting campaign management for marketing initiatives: Marketing proactively identifies the products and services to focus on over the course of sales cycle, and then produces materials and communications that get the word out. Marketing strategy provides an organisation with an edge over its competitors by potentially developing goods an services with best profit making potentials. marketing and promotional materials. Your marketing department should create the materials that describe and promote your core products and/or services, and keep them up-to-date as those products and services evolve.

Creating content providing search engine optimisation for the company website. A company website is often the first (and possibly the only) place people go for information about a potential company. The marketing department will be responsible for keeping Web content current, while also working to ensure the company site comes up quickly when someone searches for its type of