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Strategic Planning In Under Armour: Strategic Management

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Planning is the basic management function that includes looking ahead and outlining the future courses of action. It is a preparatory step that decides when, how and who is going to carry out a specific job. Planning involves the preparation of one or more detailed plans to attain the optimum balance of needs or demands with the available resources in an organization. It is the best alternative among the management functions to achieve organization goals. Under Armour uses strategic planning and operational planning. Strategic planning focuses on enhancing the competitive position and overall performance of the organization. Top managers will decide the specific goals and objectives such as mission and vision that they want the organization …show more content…

First of all, “Make great product”, innovation for athletes is the central focus of Under Armour, Therefore, the brand focuses on making good products for their customers. Next, “tell good stories’, each product is like a good story that continues the tradition of innovation of the brand. “Provide good service” is also one of the principles of greatness, customers and social services are the key focus at Under Armour. They also focus in “Building a great team”, they collaborate with people to work together as a united team with a central …show more content…

The organization structure is the framework in which organization effort is coordinated. Organizing involves deciding how to divide jobs into departments to coordinate work effectively. It is the process of what, who and how tasks are to be coordinated.
The working relationships in an organization will affect how its activities are accomplished and coordinated. These relationships are chain of command and span of control. Chain of command is the hierarchy of authority that dictates who is in charge of whom and whom permission is need to be asked. In general, Under Armour is managed by ten major executive officers who include:
• Chief Executive Officer and Chairman of the Board, Kevin A. Plank
• Chief Financial Officer, David E. Bergman
• Chief Supply Chain Officer, Colin Browne
• Chief Human Resources Officer, Kerry D.

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