Strategic Roles In Social Media Management

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Reading a Research Study The article titled, “Who is responsible for what? Examining strategic roles in social media management,” is an article which studies the strategic roles that are associated with but not limited to social media management, through the roles of different people throughout an organization or company, and how exactly they use social media platforms to their advantage. The main question that is being investigated is how two separate groups use social media platforms. The two focus groups were public relations and human resources practitioners. The theories that were being studied here were how exactly each study group spends their time on social media, and how they use it to their advantage. Over the past couple …show more content…

The study used many specific research questions and tested a couple of hypothesis. The participants of the research had to complete a survey, in which they were asked simple background questions regarding their lives. The survey ended up going more into depth and asking participants questions about their career and how their organization on social media platforms and how they work on their online reputation. There were multiple methods used in this research. To begin, the focus groups were chosen very carefully and had to fall under a certain category, in this case they must have had to been business people who worked for a certain company, had a certain position and most of all, used social media during their job functions. Like mentioned before, a survey was conducted with both focus groups, being asked the same questions. Once the participants were cleared to participate, they were emailed a survey and asked to complete it then return it, so it could be analyzed. Apart from the survey, the responses were used to see which positions throughout the company used social media more, and how exactly they used it. There were two types of analysis that …show more content…

The author concluded how exactly all departments within a company connect with each other and just how exactly they do that. It was mentioned what kind of social media platforms were used within the companies which I found some to be interesting. Social media platforms did vary depending on the department but that didn’t mean they didn’t use other platforms as well. In the “Master of Metrics,” section, where it talked about the metrics that were used to measure these findings, mentions how departments such as recruitment use platforms such as LinkedIn more than anything. I would not say I was very puzzled by any of the findings, as me myself being a millennial in today’s society, I am aware of how much of an impact social media has on not only an individual but a company. Today, companies use platforms such as Facebook to dig deeper into potential employees. Nowadays social media platforms are beneficial for both employees and employers. Social media alone and within companies has made tremendous leaps throughout the past decades with huge breakthroughs such as Facebook back in the early 2000’s and LinkedIn being introduced to the world just a couple of years

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