Reading a Research Study The article titled, “Who is responsible for what? Examining strategic roles in social media management,” is an article which studies the strategic roles that are associated with but not limited to social media management, through the roles of different people throughout an organization or company, and how exactly they use social media platforms to their advantage. The main question that is being investigated is how two separate groups use social media platforms. The two focus groups were public relations and human resources practitioners. The theories that were being studied here were how exactly each study group spends their time on social media, and how they use it to their advantage. Over the past couple …show more content…
The study used many specific research questions and tested a couple of hypothesis. The participants of the research had to complete a survey, in which they were asked simple background questions regarding their lives. The survey ended up going more into depth and asking participants questions about their career and how their organization on social media platforms and how they work on their online reputation. There were multiple methods used in this research. To begin, the focus groups were chosen very carefully and had to fall under a certain category, in this case they must have had to been business people who worked for a certain company, had a certain position and most of all, used social media during their job functions. Like mentioned before, a survey was conducted with both focus groups, being asked the same questions. Once the participants were cleared to participate, they were emailed a survey and asked to complete it then return it, so it could be analyzed. Apart from the survey, the responses were used to see which positions throughout the company used social media more, and how exactly they used it. There were two types of analysis that …show more content…
The author concluded how exactly all departments within a company connect with each other and just how exactly they do that. It was mentioned what kind of social media platforms were used within the companies which I found some to be interesting. Social media platforms did vary depending on the department but that didn’t mean they didn’t use other platforms as well. In the “Master of Metrics,” section, where it talked about the metrics that were used to measure these findings, mentions how departments such as recruitment use platforms such as LinkedIn more than anything. I would not say I was very puzzled by any of the findings, as me myself being a millennial in today’s society, I am aware of how much of an impact social media has on not only an individual but a company. Today, companies use platforms such as Facebook to dig deeper into potential employees. Nowadays social media platforms are beneficial for both employees and employers. Social media alone and within companies has made tremendous leaps throughout the past decades with huge breakthroughs such as Facebook back in the early 2000’s and LinkedIn being introduced to the world just a couple of years
Social media has created the popularity of many meaningless relationships diminishing the number of true connections among people. The author used the point-by-point organizational style for her essay. This can be seen the clearest in paragraphs
Introduction Social media is changing the way we interact, offering a new model to engage with team members, colleagues, and the world at large. This format and type of interaction can help you to build stronger, more successful engagement opportunities, and it 's a way for you to take part in national conversations related to the endeavors, concerns and causes that are important to Frederick Douglass Foundation. Brand/Organization Representation It is critical to always remember who we are – Frederick Douglass Foundation, the largest Christ centered, multi-ethnic and republican ministry in America. Frederick Douglass Foundation’s role in the social media community should be one of inspiration, commitment, and reaching out to the public
College: An Unsuccessful Diversification Project In her article, “Why America is Self-Segregating,” Danah Boyd emphasizes the importance of diversity in our social connections and explains, as members of a nation, we are segregating ourselves. Through culture, ethnicity, religion, and socioeconomic background, fragmentation is occurring daily. Boyd realizes that diversity is hard, but believes it is a crucial part of a successful democracy. Boyd explains that while the original goal of social media may have been to connect people from different cultures and nations, its effects have been working in the opposite direction.
By definition, computer-mediated communication (CMC) is communication about or by means of computer technology (Thurlow, Lengel, & Tomic, 2004). The transition of computers from highly specialized technology to personal possessions contributed to the increase in investigations relating to CMC (Thurlow, Lengel, & Tomic, 2004). The study of CMC has been widely applied, allowing for discussions of all forms of human communication via the means of a computer. Some of those disciplines through which CMC has been studied include psychology (Gackenbach & Ellerman, 1998; Kiesler, Siegel, & McGuire, 1984), politics (Dahlberg, 2001; Hacker & van Dijk, 2000), and education (Berge & Collins, 1995; McComb, 1994). In addition, CMC has also been widely studied
Here, the social media act as a central component in communication within and across various branches of any organization. Organizations have widened their outlook to create a culture that is acceptable at global level. Today the organization culture has become more information-driven and knowledge-oriented. You need to be updated regarding all the advances in your field of work.
The Use of Social Networking Nowadays, we are living under decent technology and it has changed a lot of things: Entertainment, communication, and relationship; economy, education, and habit; medical, political and cultural etc. Social media has allowed us to interact with many more people other than we are used to before. We are living in a world where people would rather use text message with their mobile phone than face-to-face to each other, share greeting with more than hundreds of friends on the social media such as upload how they feel on Facebook, show photo Instagram, and what they are doing with Snapchat.
INFORMATION Social media has to be one of the greatest developments of human history. It has connected humanity like never before. It has changed the way that people do business, with companies providing their own social media accounts to interact in real time with customers. We can quickly see what’s going on in our communities and around the world.
Companies that have solid online charisma on Facebook, Twitter, and Instagram are extremely beneficial in a competitive market because most people are online and these social media sites are great networks to connect with
Empirical data was collected using a survey tool through structured face to face interviews. The qualitative data obtained shows while social media has its benefits, there are negative impacts on the
The world as we know it today is dynamic in nature, and technological advancements and the use of social media has facilitated the re-shaping of the way the society deals with things. In other words, we now thrive in a connected world. Social media such as Facebook, Twitter, Instagram, YouTube, LinkedIn, and Snap-chat practically drive everything in our society, and the usage continues to grow. For instance, employers now look to get some insight on candidates they are trying to recruit by viewing their social media pages. Because the world is so connected in terms of communication, and the availability of information at our fingertips, many issues have surrounded employers’ use of information posted by job applicants on their social networking sites as the basis for hiring or hiring them.
Today our society is more concerned in face book friends where people don’t interact face to face. Social Media has a great impact on business also but only if it is planned strategically otherwise it can be a big failure. It is estimated that 80 percent of teen are Internet users. So, it is no doubt our real world social lives are seeing some changes. Social media is the driver behind that connection.
Social Media Analytics: Understanding the Functional building blocks Pros and Cons Introduction Every day, prospective consumers and customers propose feedback and engage in online discussion about businesses on sites like Twitter, Facebook etc. Social media, which are easy-to-access tools that allow digital communication and teamwork, are progressively making an influence on the global world. Social media has stretched from its beginning in the end user space to the point at which its result on brand and commercial reputation can be immediate and influential. Thus companies are discovering the importance to scrutinize and quantify this emerging space.
Social Media – A Modern Addiction Social media are now popularized all around the world. With the development of technology, social media and social networking is gradually affecting our life styles and interpersonal relationships in many aspects, consciously or unconsciously. However, besides consuming so much time on the social networks, something else important is being taken away. As is noticed, an increasing number of people is somehow addicted to the social networking, spending hours in front of screens without doing anything meaningful to the daily life. Thus a serious issue occurred— Is social networking really significant or is it gradually becoming a modern addiction?
Chapter 1 Background of the Study Introduction In the contemporary world, most people use social media for news, entertainment, to seek information and to be updated every day. Nowadays, the use of social media has greatly changed how people interact with other people. Today, most people only consider the benefits that the social media brought to the people without thinking about the possible negative implications of using it.
Introduction “Companies today are rushing headlong to become more digital… This often results in piecemeal initiatives or misguided efforts…[regarding their use of social media platforms]” (Dorner and Edelman, 2015:1) In a society where social media has a profound impact on businesses we ask ourselves just how effective can it be? And if not effective, what are the negative impacts?