Strategic Strategy Of Huawei
BUSINESS LEVEL STRATEGY
Market Development Strategy: Huawei is following market development strategy from the very begging to prevent the rivalries. Because of this strategy they have been able to come to this position. For the next few years also, we think this strategies should be followed. Finding new segments in the market and expanding sales on those segments is a good way to prevent rivalries.
Price Cutting Strategy: Huawei follows price cutting strategy. They pay low engineers salaries and they spend high on the R&D department and that’s the way how they increase attractiveness.
Attacking the Local and Global Market: Huawei is attacking the local and global market in the following industries:
I. Carrier Network
II. Enterprise business
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Huawei assess employees and select manger based on thier performance result as well as extent of their reposibilities. To measure the capability they provide a platform and opportunity to show their talent. As of December 31, 2016, Huawei employed approximately 180000 staff various business segments worldwide. 45% of the total employee were involved in R&D. HRM system will be remainng the same will 2022, As the company believes in individual value that’s why they ensure monetary and non-monetary incentives to promote employee well-being which gives a positive motivation to the employees. As a global company with a presence of 170 countires, Huawei has build a value chain with the best resources around the world. While executing policies they always keep in mind the local laws and orders which gives them a better …show more content…
The most important thing is that 4.5G technology is Huawei’s current degree of standard which will be upgraded to 5G within a few years. It will definitely help the company to build a technical standard. There are so many brands and so many varieties of products. So it would be difficult to make a unique authentication but adding the unique and authentic feature like 5G, will help Huawei to create a technological standard on the existing market. Huawei will come up with well-designed smartphone with memory varieties and wireless charging system as well as HD camera functions. Except those Huawei will come up with some unique Huawei Applications which will give them a competitive advantage as well. Only Huawei users can use those apps for free while other smartphone users have to pay for those
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