Strategic Strength And SWOT Analysis Of BNP Paribas
SWOT analysis is a strategy planning tools that can be use by the managers of the BNP Paribas to create a quick overview. SWOT analysis can be analyse by identify the internal strategic factors of the BNP Paribas such as strengths and weakness, and external strategic factors like opportunities and threats. Strength was the internal and positive factor that give the BNP Paribas special competencies and competitive advantages, and help to pursuit in the mission of the BNP Paribas. BNP Paribas is one of the largest international banking groups; it has wide geographic presence and leading the market position in the global world. This is because of BNP Paribas offers banking retails in the most Europe country and Asia such as China, Malaysia. Based on the introduction of BNP Paribas on official website, it mentioned that BNP Paribas was operates in over 74 countries. It enable people could have an international bank account in financial sectors across the world, especially the businesspersons. Therefore, BNP Paribas was provided a monetary assistance to the people and speeded-up the growing of the international operations. The huge geographic presence provided the high brand visibility to the BNP Paribas, and it became a strong brand name in the financial position. Kevin Johnston (2017) has listed out the top 10 banks in the world, BNP Paribas was the one of the banks. This situation also produced the high profitability and revenue to the BNP Paribas. Because the more
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