Importance Of Business Leadership

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The importance of strategy to steer organizations during uncertain times in unchartered territories could not be overemphasized and the current crisis proves it. The role of business leaders is fundamental in strategy development and execution and key contributor to a successful strategy implementation.

Whilst one of the main roles of business leaders is to set and communicate vision, mission and strategic objectives, many fail in the execution process as they get sucked into the details of day to day tactics. With the "big-picture" view, the leadership is able to view the ever changing environment and decide on how the organization needs to respond and to steer the organization towards the longer-term objectives. Whilst the strategic vision
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Instead, it should be adaptable to reflect changes in the environment, whether it is politically, economically, socially, technologically or legally related. Business leaders must have clear business goals and be flexible and brave to continuously recalibrate their strategy. When times are tough and visibility is not so clear, leaders must have the buoyancy to be pragmatic and adaptable, as in the mist of chaos comes huge opportunities.

Unsuccessful companies are those which do not embrace new ideas, broaden their thinking or are totally unaware of changes in their environment. Changing circumstances may necessitate a change in direction and stubbornness and fixed ideas can frequently be the enemy of business leaders.

Business strategy is all about developing a viable plan for sustained business growth, possibly diversifying into new markets or cross selling to existing customers. Adequately qualified senior executives tend to have clear views of what their business strategy means. Good strategies are not glossy documents produced to be stacked on shelves to collect dust, but rather to be communicated, executed and monitored.

Leaders are expected to champion and drive the process of strategy execution by putting the strategy into action; after all the strategy does not mean anything unless it is fully communicated throughout the
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A good strategy is simple, clear, credible, motivating and reflects the distinctive features of the business. Whilst strategies may end up looking the same, the brands and the culture of the organizations will be different.

The real test to establish whether a strategy is good or not can be seen during difficult times e.g. the current global credit crunch, as business leaders are tempted under such conditions to lose their sense of direction and seek ways to cut costs and maintain margins. The leadership's thinking should be focused mainly on the strategy and nothing else. Companies are encouraged to continually health-check their strategy against various potential scenarios.

During changes in the working environment or tough times, the leadership should review their business strategy to assess whether it is still prudent and acceptable to adopt a more flexible approach to the execution process, for example accelerate making an investment or divesting an existing business segment. Business leaders should continuously be working on the company's strategy, since the business environment is changing all the time with lots of threats and lots of emerging opportunities. Therefore, business leaders need to be regularly monitoring their business environment and taking

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