Contingency Approach In Strategic Management
I. Introduction
Different perspectives of social science disciplines inform strategic management is critically analysed in this research. There are a number of studies in term of content and process approaches to strategy. Planned and emergent strategy are critically compared in terms of implementation issues related to this. Cost leadership and differentiation strategy are selected to compare as one of models and cogency of arguments.
II. Literature review of content and process approaches to strategy
Strategy has turned out to be a major effect in the research of organisations. Researchers in areas such as economics (Meyer, et al., 1992), (Seth & Thomas, 1994) human resource management (Miller, 1991), information technology (IT) and organisational
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