Street Stalls/Kiosks Case Study
100% Home Delivery/Takeaway 10.06 11.52 11.86 12.74 12.84 0.05
Pizza 16.89 17.28 17.22 18.48 18.52 0.019
Source: Euromonitor, 2014. CAGR = compound annual growth rate
Among the six sub sectors that Euromonitor had chosen, the Street Stalls/Kiosks ranks 5th for the fastest growing sub sector with a .32% compound annual growth rate by earning 86.24 million pesos over the 2008 to 2012 period.
Historic Market Value and Growth rate of Philippine Foodservice by Subsector Forecast, Php millions 2018 2019 2020 2021 2022 CAGR % 18-22
Consumer Foodservice (Total) 1296.569 1301.366 1306.181 1311.014 1315.8646 0.003
Fast Food 143.3626 148.1223 153.0399 158.1209 163.37047 0.026
Full-Service Restaurants 87.98909 86.58126 85.19596 83.83282 82.491499 -0.013
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The Street Stalls/Kiosks also remains at 5th among the food services’ growth rate ranking with a forecasted compound annual growth rate of .26% and an average earning of P81.81 million. Fast food however is expected to be highest sales earner while the Street Stalls/Kiosks ranks 4th.
In 2012, the Street Stalls/Kiosks sector recorded to have the most number of outlets and transactions among the other sub sectors of the Food service industry in the country with 38,146 and over 8 billion pesos, respectively.
Outlets and Transactions of Philippine Foodservice by Subsector, 2012
Outlets Transactions (millions) Average Sales per Outlet (Php) Average sales per Transaction (Php)
Consumer Foodservice (Total) 80,813 3,644.1 119,861.9
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This sub sector is a very diverse group as it has a wide variety of offerings. From delicacies to rice meals, all having the same attribute which is the on-the-go concept. Although the number of the chained operators in the food service industry is slightly lower than those of the independent operators, the trend among street stalls/kiosks is to expand from being independent to having chains in the long run. The chained franchises as a whole in this sector is expected to have a compound annual growth rate growing of up to 5.5% in the year
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