Strengthal Analysis Of Coca Cola

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Situation Analysis Situation analysis is a basic, simple model, the model provides the direction and as a basis for the development of the marketing plan to complete the evaluation of an organization's strength, weakness, opportunities and threats. SWOT Analysis: 1) Strengths Strength is the advantage that a firm has or can acquire over its competitors in meeting the needs of its customers. As for this, Coca Cola is a very famous beverage company leading brands around the world in the world. In the leading brands around the world ranking in their 2007 year global top 100 brands. Coca cola beverage has the highest market share in the world and successful marketing and advertising activities. It is also the most widely beverage distribution channels…show more content…
Coca cola also has a few weaknesses in their company when a consumer satisfies or dissatisfies the goods and service is reflected in their daily conversation. Every company have their weakness that is word of mouth is popular with consumers. It will be the weakest and strengths. Others are lack of popularity. Some drinks may not taste good, but is quite low profile or there are no advertising results.There is a need to study and analyse their company’s weaknesses. Another important weakness is the health problems. It is understoodable that popular products like Coke is not very good for your body and your health. This is because soft drinks are most probably contain a high level of…show more content…
In fact, it is so good, a lot of people drink every meal. The fisrt coca cola launched in 1886 original version, after the first product they also launched the new product since 1983-2013 some of the product only available in some place only. Since 1983- 2013 the product name is Caffeine-Free Coca-Cola, Coca-Cola Cherry, New Coke(Coca-Cola II), Coca-Cola with Lemon, Coca-Cola Vanilla, Coca-Cola with Lime, Coca-Cola Raspberry, Coca-Cola Black Cherry Vanilla, Coca-Cola Blāk, Coca-Cola Citra, Coca-Cola Orange, Coca-Cola Life and etc. In 2006 coca cola company come out new product which is coca cola citra, this product only available in Japan, Bosnia, New Zealand and herzegovia. They launched coca cola orange in 2007 available in united kingdom (UK) but limited time. Its sold the label Mezzo Mix in Switzerland, austria and Germany. The expected product is defined as a set of attributes or characteristics that buyers normally expect and agree to when they purchase a product. When consumers get a hold of a Cola product, they are expecting the sweet, citrusy flavor burst (Lubin, 2012) and when other consumers grab a Coca Cola product they await the raisiny– vanilla taste of the soft drink (Gladwell, 2012). The Coca Cola products are constantly produced in a red background with the iconic Coca Cola

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