Coca Cola Situation Analysis Essay
Situation Analysis
Situation analysis is a basic, simple model, the model provides the direction and as a basis for the development of the marketing plan to complete the evaluation of an organization's strength, weakness, opportunities and threats.
SWOT Analysis:
1) Strengths
Strength is the advantage that a firm has or can acquire over its competitors in meeting the needs of its customers. As for this, Coca Cola is a very famous beverage company leading brands around the world in the world. In the leading brands around the world ranking in their 2007 year global top 100 brands. Coca cola beverage has the highest market share in the world and successful marketing and advertising activities. It is also the most widely beverage distribution channels
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Coca-Cola's weakness is suspected of using pesticides or water huge consumption. However, the shortage of water is on the rise and climate change, face water shortages of various countries and regions, sooner or later someone will improve the fingers of a beverage company. Therefore, water procurement is an axe, the head of Coca-Cola may fall at any time. If the water is limited or rationing, Coca-Cola can experience one of the main risks in their income and distribution capacity. The same can also affect its competitors Pepsi. Like coffee chain Starbucks café and Costa coffee also increased. These chains provide a healthy competition, Coca-Cola's carbonated drinks. They may not be a large Coca-Cola competition, but they do weaken its beverage …show more content…
The Coca-Cola company is very accord with their pricing strategy of business many years. Because they have a strong competitor in the market and they must keep their price competition of the company's ultimate goal is to maximize shareholder value. When entering new markets will usually reduce the price of their products. They in order to improve the visibility and facing competing brands. Once identified, they put the price positioning for the high-end
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