Bmw's Strengths And Limitations

1086 Words5 Pages
Critically evaluate the 2 models, identifying their strengths and limitations On the basis of the above analysis of the models and their applications in two car companies that are BMW and Audi, a number of weaknesses and strengths have come into the forefront. The analysis of BMW on the basis of industry life cycle suggests that it is in maturity phase and that is followed by decline phase. But, in practical terms, if it is taken into consideration then it is found out that BMW is in its growth phase. As compared to other brand, the market share of BMW is not huge because of its price range. Same is the case with the Audi. The concepts of industry life cycle suggest that a company is in its maturity phase when its market share is very high…show more content…
There are some ways in which an organization can comply with these limitations and make them their strengths. These suggestions are described as below: 1. To amend the industry life cycle, according to industry. The industry life cycle works differently for every industry and thus there is a need to tailor it according to the nature of the industry. In case of BMW and Audi, both are luxury brand and just evaluating their market share is not enough to plot them on an industry life cycle. There is something more to it. The most important aspect is to trace its brand value and on the basis of that mark it on a stage of industry life cycle (James et al 2012). 2. The cultural web has several elements that are not true for every company in every case. The most important aspects that are needed to be redefined are power structure and organizational structure. If the power structures are assumed according to the definition available in cultural web then there would be less productive environment in the organization. The companies have to amend power structure and organization structure according the nature of their organization and by aligning them to vision, mission and goals of the…show more content…
The most important learning after the whole analysis is that every organization has to make changes in the application of models according to the structure, culture, nature and objectives of the organization. Strategies are something that is different in every organization and thus the strategic models that are available in the literature and not tailor made and a general guideline. Using them as it is practically may harm the organization in the long term and would tend to hamper the growth of the organization. Another learning is that there are several internal as well as external factors being associated with every model that are also required to be considered by an organization or a company when it is palling to use these models in the organization. An organization is also required to find out the gaps first and then apply these models. The learning has also taken place as a reader’s point of view. A reader is also required to undertake several internal as well as external aspects while viewing these models and trying to implement them
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