ipl-logo

SWOT Analysis Of Nike

1034 Words5 Pages

SWOT Analysis SWOT analysis is a business concept used to analyze a case study. SWOT is divided into internal and external environmental of an organization. SWOT consists of strengths, weaknesses, opportunities and threats. In this essay I will define each of components of SWOT and supporting by examples. First of all, ' 'strengths mean that the distinctive and positive qualities, reputation and the resources a company has. ' ' For example, now a day there are seven thousand MBA colleges and universities offer a program as a part of their curriculum, holds great opportunities to seek higher education from MBA degree for the educational institutions, business knowledge- leadership …show more content…

' (Carr, 2013) Innovation has an application of information, imagination, values and ideas that are all including in the process of products. There are many companies that make innovations. In this essay I will explain about one of these …show more content…

The opportunity is to test without any constraints. So, that in sum is the innovation, Nike style. Nike makes many innovations especially by launching new products with new features. ' In 2013, Nike becomes the number one of innovative company. This innovation include the Fly knit Racer, feather light shoes that feel more likely a sock atop a sole. ' This is especial from Nike products. It required a complete thinking of Nike 's manufacturing process. 'The result of this shoe is very good because it 's environmentally friendly and it could reduce the product costs. About 44000 employees buy these shoes from Nike Company. ' Nike annual revenue may be increases to 24 billion dollars in 2006. ' Profits are increases to 57% and it has more than doubled in the market. 'The development of Fly knit and the fuel brand based on the interviews with Nike Company. ' The Fly knit Racer is one of the first shoes in the Fly knit line. 'Nike as a big company it is dominant for athletic shoes business it is important for basketball shoe business. ' Nike has many benefits from the community. 'On December Nike launched many products. Also, it did much manufacturing to Brazil were in Brazil is so expensive. ' In addition to, Nike launched a new film about athletes ' ' Find Your Greatness ' ' which is a film include for everyone to have their own achievements of Nike of running, Nike of training, Nike of

Show More
Related

  • Rhetorical Analysis Of Nike's Just Do It Slogans

    794 Words  | 4 Pages

    They want people to , when looking for sporting gears, see the brand of nike and instantly know that is quality and reliable products on the shelf. They used ethos ,pathos, and logos to boost their campaign in establish well known sporting product on worldwide platform. This is the way how nike has become so successful in its category. Nike is setting standards that other companies are following in sporting

    Read More

  • Nike History Essay

    918 Words  | 4 Pages

    Nike has been around much longer than most would think and continues to be the leading trend setter in athletic wear. Nike was started in January of 1964. The athletic company began as just a small clothing distributing company out of the truck of Phil Knight’s, owner and CEO of Nikes, Car. The Saying you started from the bottom is very true when it comes to Nike who now leads in sales of all athletic gear compared to Adidas who at the time of 1964 was the most popular athletic company. From starting in a truck of a car no one would suspect that this company would not only be defined as the definition of ‘cool’ when purchasing clothing and shoes from stores all over the United States but yet the brand that carries our pop culture.

    Read More

  • Swot Analysis Of Caterpillar

    986 Words  | 4 Pages

    A SWOT analysis is a tool used by organisations to identify its internal strengths and weaknesses, but also the external opportunities and threats. Therefore, this allows the organisation to assess what can be used to aid in achieving their objectives, i.e., strengths and opportunities, as well as aspects that can be improved on or potential problems that can be faced, i.e., weaknesses and threats, as they pursue on achieving business objectives and/or decision making. Explained S.W.O.T. Analysis: a) Strengths Caterpillar Inc. holds a very strong brand image worldwide that directly associates it with high quality products that they provide. In 2014, Caterpillar ranked as the number one brand in heavy equipment followed by a strong competitor,

    Read More

  • Swot Analysis Lululemon

    440 Words  | 2 Pages

     Lululemon fully depended and worked on retail model, as well as management team relied on customer feedback to make changes.  Employees would also give instructions how they were supposed to rearrange the product each week. Moreover, employees were instructed to wear athletic outfits.

    Read More

  • Swot Analysis For Toms Shoes

    837 Words  | 4 Pages

    Toms shoes are made from environment-friendly materials like natural and organic vegan substance, including the packaging that is made from 80% recycled waste. Going further on the path of social corporate responsibility, the company can broaden the range of their products and services and explore additional sustainable materials to create their products. Internal Environmental Factors: Strengths 1. Mega Brands Inc. sells a wide range of products like puzzles, building blocks, construction sets, and activity craft-based games. Due to the variation in type of the products they sell, consumers have more options to choose from.

    Read More

  • A Case Study Of Nike's Human Resource Management

    1033 Words  | 5 Pages

    Starting with the Waffle Trainer to the Shox columns developed in 2001, certain technologies can only be found in Nike shoes. Since it early stages, Nike research facilities had evolved to the present 13,000 square feet building designated to the constant improvements of technologies. 4-Procurement: Nike is seeking to product innovation and sustainable growth and that requires new ways in order to continue in business. Nike is working with all its partners all over the world and the establishment of

    Read More

  • Nike Business Analysis: Internal Analysis Of Nike

    702 Words  | 3 Pages

    Nike has sustained positive revenue in a worldwide market focusing on a healthy and active lifestyle. For the past 3 years Nike has gained a gross profit ratio of 8.73% in fiscal of 2013, 10.28% in fiscal of 2012, and 8.28% in 2011 . Thus showing the financial power Nike has, well the firm holds a net income of 2.5 billion in the fiscal year of 2013. Nike’s largest product category is footwear, representing over 55% of the companies revenue. Nike uses their financial resources ability to obtain large advertising plots, whether it is a commercial on television, advertisements on the Internet, or product promotion in athletic facilities.

    Read More

  • Swot Analysis Of Uniqlo

    1486 Words  | 6 Pages

    The company Fast Retailing Co., Ltd was found and established on 1 May 1963 in Japan by Tadashi Yanai. Presently, they have launched several apparel and lifestyle brand of UNIQLO, GU, Theory, Comptoir des Cotonniers, Princesse tam.tam and J Brand. UNIQLO was first, to be introduced by Fast Retailing in 1984. It was a brand created to provide comfortable causal clothing to everyone, women, men, kids and babies. A lifestyle wear that was made for all, for everyday activities.

    Read More

  • Nike Case Study: Nike's Competitive Advantage

    784 Words  | 4 Pages

    Goals Nike focuses on pursuing opportunities and improving their product to enhance the human potential. Thereby they create product, services and experiences for athletes helping them overcome limitations such as climate and road types. Core Competency and Sustainable Competitive Advantage Nike’s have maxims to help Nike employees to create better products and provide better services for the customers. Henceforth creating better customer value compared to companies.

    Read More

  • Success And Failure Of Nike

    1424 Words  | 6 Pages

    Nike has managed to shift their Manufacturing unit into Asian country’s were the labor is cheap to be exact wages of USD1 an hour were so little as one-tenth of those given in the US. No wonder that a pair of shoes which were sold for $150 in 1991 is made by indoasian women who were 58 cents a day but the situation has started to change and due to that reason the company has managed to minimize cost of production and not only double triple the the revenue as comparing to the year 1996. Finally we come up with promotion and advertising campaigns which became a grand success not only because they introduced sportspersons , they also introduced innovative ideas and wise strategies and the image of the Product, due to this process we can say that Nike targeted a huge no of audience and created a Prestigious brand which will be easily available for average people . they also came up with great tag lines such as ‘there is no finish life’ , and in the 1980 they changed it into “ JUST DO IT “ these quotes of tag lines are considerd very simple but very attracting and extremely encouraging for the customers .

    Read More

  • Macro Environmental Analysis Of Nike

    2130 Words  | 9 Pages

    In the assignment, it will discuss the sports brand Nike which specifically focuses in Chinese market. There are three main content areas in this assignment. The first part is a macro environmental analysis; the next part is the target customer profile; the last part is the analysis of marketing strategies. Macro Environmental Analysis: Nike is a very well-known market leader. It is an international brand, their products are selling in the worldwide including China.

    Read More

  • What Is Nike's Competitive Strategy

    789 Words  | 4 Pages

    Simply put, Nike’s target market is mainly customers who have more concern for the quality and utility of the product than they have for the price at which the product is being sold. This helps to ensure that pricing never has to be adjusted downwards in attempts to woo in a larger number of customers. For any company to achieve success from the marketing strategies that it has put in place, it has to ensure that its strategy is flexible enough to keep up with the changing times and to also accommodate a large variety of customers. So as to do this, it is imperative that the products being produced by the company be innovative enough to exceed what is being provided by competitors in every possible way. Nike chose to take this into deep consideration and this resulted in it making a few changes on its marketing strategy.

    Read More

  • Ratio Analysis Of Nike

    4014 Words  | 17 Pages

    Analysis of Ratios Liquidity Ratios Current Ratio= CA/CL Current ratio is a financial ratio that evaluates if a business has an adequate amount of resources to cover its debt over the next business cycle (typically 12 months). It does so by relating company's current assets to its current liabilities. Standard current ratio values differ from industry to industry. The higher this ratio, the more proficient the company is to pay its debt.

    Read More

  • Nike Consumer Behaviour

    1301 Words  | 6 Pages

    Nike began to sell sports apparel, athletic sports bags and extra accessories since 1979. Also, their brand Cole Haan transmits a whole clothing-line of casual dress and footwear as well as the latest and accessories for men, women and children. Correspondingly, they market head gear under the brand name ‘Sports Specialties’, for motorbikes and bicycles through ‘NikeTeam manufactures’. Furthermore, they distribute ice skates, roller blades, safety gear, and jerseys.

    Read More

  • Khind Holdings Berhad Swot Analysis

    2240 Words  | 9 Pages

    The current ratio is a liquidity and efficiency ratio that measures a firm's ability to pay off its short-term liabilities with its current assets. In the year 2012, KHB had a current ratio of 1.688 but it comes to decrease in 2013 to a 1.642. The ratio in the year 2014 was 1.670 indicating a slight increase. The competitor of KHB, the PMMB had a current ratio of 4.785, 4.012 and 3.622 from the year 2012 to 2014 respectively. A current ratio should be more than 2.0 as a higher current ratio indicates a more promising current debt payments.

    Read More

More about SWOT Analysis Of Nike

Open Document