Strengths And Swot Analysis: SWOT Analysis Of Pepsi
Strengths:
1.) Brand Awareness & Market Position:
Pepsi is the second largest company globally in the juice and juice drinks and carbonated soft drinks categories. One of PepsiCo’s top brands is obviously Pepsi, one of the best recognized brands of the world, ranked according to Interbrand. It ranks in the top 25 global brands. Pepsi is joined in broad recognition by such PepsiCo brands as Mountain Dew, Diet Pepsi, Gatorade, Lipton Teas (PepsiCo/Unilever Partnership), Tropicana Beverages, Aquafina Bottled Water, Mirinda. In India Pepsi has enjoyed phenomenal success with its Mountain Dew brand as well. The strength of these brands is evident in PepsiCo’s presence in over 200 countries. The company has the largest market share in the US beverage market at 39%.
In addition, the company holds leading market position in its key strategic markets. Pepsi leads the market, in terms of food and beverage retail sales, in the US, Russia, India, Egypt, Saudi Arabia, and the UAE and ranks second in the UK and Mexico according to industry sources. In addition, through its strategic alliances the company has added scale in China, the UK and Brazil and enhanced its market presence. Through its
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Pepsi presently operates in over 200 countries worldwide. The company 's focus on expanding in the emerging markets and developing markets has paid off. The company’s revenues from these markets increased from 24% in FY2006 to 35% in FY2012. The growth was attributable to Pepsi’s investments in existing and new emerging markets. For instance, the company made strategic acquisitions to expand its business in emerging markets, including Lebedyansky (in 2008) and WBD (in 2010) in Russia. The company also has strategic alliances with Tingyi Holdings, a Chinese beverage company. Pepsi also serves value consumers in India through its fortified water joint venture with
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