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Strengths And Swot: Nike: SWOT Analysis Of Nike

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Introduction
Nike, it is a world famous company of sports related products and also it leading suppliers of these items in the world. Especially, it is well known for apparels and athletic shoes. The Nike Company shares the 47% of the total marker in the section of athletic shoes and accessories of sport. Blue Ribbon was the first name of the company at the time of beginning and then in 1978 it is changed to Nike. The Nike Company is example of successful business; they achieved their success through design of innovative, better strategies of marketing and production. Now there are 700 shops and offices in 45 countries all over the world for this company. Location of Nike’s factories are mostly situated in Asian countries such as China, Indonesia, …show more content…

There are lots of competitions with the organizational structure of Nick Company. Competition has an important role; from Nike is a revolving business over athletics. As well as, the theme of their products, the company also must be competitive in the markets they are placed in all over the world. In the US, there are lots of competitors, also in the markets of foreign. Nike Company is accepting challenges and also looks for to achieve the goals of short-term and long-term.
SWOT analysis of Nike
For sports shoes, one of the top company in the world is Nike. We can discuss the SWOT of Nike Company through the strengths, weaknesses, opportunities and threats.
Strengths:
 Number one shoe maker in the world is Nike. This company makes products for different sports like baseball, volleyball, golf, tennis, football and cheerleading etc.
 “Make to Stock” customer order is used by Nike. This gives fast service to customers form available stock.
 Nike has market in more than one eighty countries. Operated “Nike Town shoe and sportswear stores, Nike factory outlets and Nike Women shops”.
 In a range of innovative product, Nike Company has large research and development group. With the cheapest possible price, they are manufacturing the products with high

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