Strengths And Weaknesses In Supply Chain Management In India
Karan Chhadwa
Final Management Project
6 May 2015
Strengths and Weaknesses in Supply Chain Management in India
Managing Prices and Profitability in the 'Fast Moving Consumer Goods ' Sector
INTRODUCTION
1.1 Research Overview:
After a rough patch till 1991, India accepted globalisation, privatisation and liberalisation which brought about tremendous changes in the business scenario in the country. The new was recovery period for India with a growth in GDP ranging between 5%-6%. In the period between 2000-2010, India achieved a growth rate of 8.5%-9% in its GDP (World Bank, 2011). India has attracted multinational companies from every corner of the world to set up shop in India. These have caused a rise in competition along with positive inflow of information, technical know-how and knowledge which proved to be game changers for the Indian economy. They brought with them new, different and improved methods for management of resources, information, costs and infrastructure. However, the companies that entered India after forecasting good returns from this blooming market were faced with a lot of issues due to infrastructural shortcomings, undeveloped supply chain management and low level of technology adoption by the workforce. On the other hand, the local companies were faced with stiff competition from advanced players. They had to face the competition, realise the necessity for sustainable supply chain management, new product development, marketing, etc. and up the
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