Strengths And Weaknesses Of Ikea

Jasper Joris Visser S2582392
Jim de Vries S2756455
Stephan Brouwer S2543419
Laurien Meijer S2645297
Content
Internal strengths 2
Democratic design. 2
IKEAs dream 2
Sustainable stores. 2
External strengths 3
Internal opportunities 4
Transport 4
Buildings and energy 4
Waste 5
Water 5
External opportunities 5
Suppliers 5
Wood 6
Cotton 6
Bibliografie 6

IKEA want to contribute to a better life for people and communities while addressing significant sustainability challenges in the production process. […]

Internal strengths
IKEA nowadays considers sustainability inside is company as a major key point in its strategy. The company has developed several internal strong points. The main internal strengths are the usage of new technologies

IKEA already has an ambitious CO2 reduction target for transport, such as reducing CO2 per cubic metre of products transported by twenty per cent by FY16, compared with FY11 (IKEA, 2013). This target can be established by optimising its ordering process, equipment, products, packaging and filling, increasing the use of rail and sea transport, and co-operating with transport suppliers. IKEA is exploring new ways to cut carbon emissions from minimising the number of trucks used to move shipping containers and trailers, and forklift trucks that move products around the warehouses. These account for around ten per cent of all CO2 emissions from its distribution centres (IKEA, 2013). To reduce travel, IKEA could exploit the possibility to use web, phone or video for meetings between co-workers. This could contribute to reduce travel costs by 37 per cent compared to FY07, despite significant growth (IKEA, 2013). Making all stores accessible by public transport and offering IKEA shuttles and promote car sharing could increase the sustainability of customer travel. Information from use of more sustainable travel options in some countries can be shared with the store designers and managers

With in such a tremendous company, with so many stores and employees the vision IKEA has directly influenced a immense group of people. The influence IKEA has on its customers is almost big as the influence IKEA has on its suppliers. The suppliers IKEA has been using over the last couple of decades have come a long way in terms of sustainability. They reduced their waste with significant amounts and have improved in their production methods notably. This is of great importance to IKEA as they see sustainability as one of their key components. IKEA systematically reviews all of its suppliers to see if they are still striving towards the level of sustainability IKEA requests from its suppliers. If these high expectations of IKEA are not met IKEA will demand improvements. If these are not implemented briefly IKEA tear up the contract with the