Mcdonald's Weaknesses

Internal Analysis

Strength & Competency

- Convenience: High percentage of takeaway for specialised coffee shops

- Experienced staff is hired to grill toast over charcoal and help provide quality health products to the customers

- Wide food menu: New, different and healthy (coffee & tea-based beverages can easily be positioned as healthy) varieties of items have been introduced which will give Ya Kun benefit of product differentiation

Organisational Weakness

- Condiments i.e. Kaya jam, bread, are perishable items hence needs to be sold as soon as possible to gain maximum profit. Customers will also prefer fresh products

- Lack of experience in a new market: will face stiff competition from local players

- Shortage of manpower due to sudden increase

High-quality food is available at an affordable price. A large and varied menu with lots of reasonably priced options (and very large portion sizes) and free tea/coffee refills. The cafe builds strong bonds with their customers in a family-style atmosphere and employees always try to greet you by your first name.

McDonald’s

McDonald’s offers a wide variety of western breakfast sets, such as the Breakfast Deluxe Meal, Big Breakfast and Hotcakes with Sausage Meal. They offer home delivery service to their customers from as early as 4 am in the morning, catering to the younger generation who seek to fill their stomach in the early hours of the morning.

Nando’s

Nando's is an international casual dining restaurant chain originating in South Africa. They operate about 1,000 outlets in 30 countries. Nando's specialises in grilled chicken dishes with various peri-peri marinades. The company employs around 8,000 staff in the UK and, as of 2013, had over 280 branches in Great Britain and Northern Ireland, with some 60 being halal. Nando's takeaway can also be ordered online to be collected in

Ya Kun wants to be known as toastmasters that provide good service and quality products. Having to manage over 30 outlets regionally can be a daunting task for some, but Ya Kun seamlessly supervises its franchises through a standardized approach, strict quality control mechanisms and an extensive access to networks, locally and abroad. A focus on efficient employment and training is emphasised, to ensure that Ya Kun lives up to its traditional ways of grilling toast over a charcoal stove and brewing tea and coffee. The objective for Ya Kun is to accomplish synergies in sales promotions, public relations and advertising.

Expansion Plan

Other than the standard menu, a few expansions could be made for England. Product expansion is desirable for Ya Kun in light of the fact that it enhances the competitiveness of the product offering and considerable cost funds. Ya Kun's adaptability is exhibited through its nation-to-nation product expansion. For Ya Kun's communications adjustment, adapting to the English culture and lifestyle is the way to better identify with local consumers through a promotional mix that consistently incorporates and give clarity, consistency and maximum effect to transfer the Ya Kun