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Strengths And Weaknesses Of Ryanair

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The main strength of Ryanair is it has a strong brand name since it already established since 1985. By having a strong brand name, it enables the Ryanair to create customer loyalty as the customers feel that they have some shared values with the Ryanair. For example, Ryanair offers lowest fares compared to others competitors and on time departures, thus the customers who are price sensitive and punctual are more attracted to Ryanair. As a result, Ryanair always be their first choice and it able the company to retain their loyal customers. Therefore, by having a strong brand name, it can contributes to the customers loyalty, thus leads to a growth and expansion of the company.

ii. Great leadership
The next strength is Ryenair has a great leadership. According to University of Notre Dame, one of characteristic of an great leader is when the leader knows the organization. In this case, Ryanair’s Chief Executive Officer, Michael O’Leary has been served as a director of the company since November 1988 up until now. O’Leary knows well on the company’s vision, operation, others matters related to the company and what is the best for Ryanair’s growth. The company enjoys the advantages at most as it has a great leader who is able to set a right direction for the company from zero until it become Europe’s largest low-cost carrier and second largers airlines. Besides, he walks matched with the talk as he stays in budget hotel and flies on Ryanair to maximize cost reduction. As for

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