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Strengths And Weaknesses Of Sony

883 Words4 Pages

It is evident that every company has competitive advantages which allow to provide best products or services for customers. These unique features ensure competitive capacity of a business. This essay will examine the business strategies of two companies - Microsoft and Sony – in order to assess the strengths and weaknesses of their competitive advantages. Sony is one of the leading corporation producing audio, video, communications and information technology products. Founded in 1946, Sony was a pioneering company in many fields and led the market during the twentieth century. Managed by Akio Morita, the company stayed ahead of technological progress, and its leaders devoted a large part of the working time finding how to use its achievements for the benefit of ordinary consumers. Driven by the idea does not hold, but create new markets, Sony played a pioneering role for a long time and gained a leading position in the sector, which we now call "consumer electronics". Here are some innovations of the company: - Transistor radio that made available a reliable and affordable high-quality sound. - Television semiconductors, reliable, functional, and less power consuming than its predecessor. - Trinitron format, improving the quality of color television. - Betamax video recording format. - Creation of camcorders, opening a whole world for the amateur filmmakers. - «Walkman» player which gave people an opportunity to take a recorded music with them on compact cassettes. -

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