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Strengths And Weaknesses Of Starbucks

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The competitors for Little Fork Cafe would be Starbucks, Chocolate Monkey, and Panera Bread. Starbucks located on 5555 Sunset Blvd, Lexington, SC 29072 is 2.4 miles away from Little Fork Cafe. Starbucks is a Seattle-based coffeehouse chain known for its signature roasts, light bites and WiFi availability. Some examples strengths with Starbucks is that the company itself is a world famous brand with a strong brand image. With Starbucks store in almost every country, including airports, many people are constantly exposed to Starbucks. The company also has a brand image that offers consumers a relaxing and enjoyable experience, such as a place where there 's wifi accessibility so people can meet up and do work. Another strength would be that Starbucks have have a loyalty programs for its consumers. With every dollar an individual spend using their registered Starbucks card or app, it will quickly add up to rewards where the consumer can redeem for for free food and drinks. The last strength would be that Starbucks have a drive thru. A drive thru is very convenient for those who are in a rush or just want to order their food in the car. Moreover, some examples of weaknesses would be the higher price points, lack of items in the food category, and generalized standards for most products. Although Starbucks always say that their products are the highest quality and the company 's experience is unforgettable, the relatively higher prices of Starbucks products make them less

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