Strengths And Weaknesses Of Starbucks

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SWOT ANALYSIS OF STARBUCKS
Strength
Starbucks Coffee is very popular all over the world as it the number 1 brand coffeehouse chain. It is known based on their brand and quality .Therefore strong brand image can be categorized under one of the strength of Starbucks (Lombardo, 2015). In addition to that, the firm has a large global network of suppliers. Starbucks operates about 20000 coffeehouses in about 60 countries which make Starbucks the largest coffeehouse chain in the world (Jurevicius, 2013). The Coffeehouse also has good employee management compared to its competitors because it offers high salary and benefits to its employees. The experience Starbucks provide to its customers is incomparable with its competitors. This is because the experience the Starbucks gives to its customers with friendly staff, best music, and warm atmosphere together with the coffee that result in first class of customer service (Jurevicius, 2013).
Weakness
The Starbucks profit is very much influenced by coffee beans price. This is because Starbucks profit and its coffee price are very much dependent on the price of its coffee beans and also the price of the coffee beans can’t be control by Starbucks (Jurevicius, 2013). Due to this, Starbucks is not able to estimate the company’s profitability and also the price of its coffee in market. Starbucks also has negative publicity due to its poor efforts of becoming greener company, poor treatment of some suppliers and also due to tax evasions

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