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Strengths And Weaknesses Of Tesco

711 Words3 Pages

Tesco Stores (Malaysia) Sdn Bhd

STRENGTH WEAKNESSES
• Own brand value • Dependable of UK business
• Competitive pricing strategy • Burden of higher advertisement cost
• Customer loyalty/relationship • High turnover rate of employees
• Online shopping
• Strong hypermarket format

Strengths of Tesco Stores (Malaysia) Sdn Bhd

• Own brand value
Tesco has an in number own marque esteem, which is going to be recognized all through Malaysia because of the current developing project. Own image quality depicted the solid brand picture of TESCO taking into account viable technique. Tesco is great at utilizing outline over their own particular name, particularly deliberately. Tesco is regularly utilized as one of the best illustrations of own image mark in the retail business. Larger part of purchasers purchase the fundamental Tesco brand as it is shabby and great quality for cash. The utilization of Tesco logo is predictable in each of the items outline. Brand estimations of Tesco are effectively all through Tesco own image extents exhibited through experience and way discovering framework. Tesco uses configuration to give something back to clients for shopping at Tesco. As rivalry is so extreme retailers, for example, Tesco utilization outline to separate from the contenders.

• Competitive pricing strategy
The focused on value slices empowered Tesco to pull in more customers from contenders and catch the volume that bolstered the lower costs. Tesco has augmented its low value

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