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Strengths And Weaknesses Of The Marketing Environment

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Failing to plan is planning to fail. Studying and having a detailed analysis of the marketing environment in which the company operates is essential for planning. It is important for several reasons because its help a business to become more efficient and effectively therefore it can compete more against its rivals. Since it helps a business to become more efficient and effectively it will also help a company by having a strategic advantage. With a marketing environment analysis it will be easier to know the strengths, the weaknesses, the opportunities, and threats.

The marketing environment consists of three main important factors; the intra-firm, the micro environment and the macro environment.
The intra-firm is the company itself. It is made up by top management, finance department, research and devolvement department, purchasing department, production department and human resources department. The intra-firm sets the company’s mission , objectives, strategies, policies, measure revenues, designing of products, purchasing supplies, producing the final product and hiring the best people for the job. However, the most important factors are the micro environment and the macro environment.

The Micro environment refers to the factors or forces closely influencing a company and that directly affect the company’s operations. It is made up by the suppliers, marketing intermediaries, consumer markets, publics and competitors.

Suppliers are other business firms and

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