Strengths And Weaknesses Of Tripadvisor

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TripAdvisor’s strengths have brought many opportunities to the table for the company including growth in demand as well as growth in equity and an expanded target market via mergers. Although, inability to verify negative reviews properly created a situation where many of hotels would like to try an alternative system. Thus, the company needs to look into the ways to address concerns of the hotels because they are responsible for the success of TripAdvisor. The number of threats for the company clearly indicates the reason why the company’s revenue has been falling in the recent past. TripAdvisor certainly has its threats and weaknesses, but the presence of opportunities suggests that the organization can utilize its weakness and threats in
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